KC-based Tico Sports is headed back to the Super Bowl too; this time play-by-playing both sides
February 7, 2023 | Startland News Staff
A Kansas City production is returning to the Super Bowl Sunday as the official Spanish language broadcaster for both the Chiefs and the Philadelphia Eagles. It’s Tico Sports’ third trip to the big game — but the first where the Latino-owned company will broadcast for both competing teams.
“We are incredibly thankful for our relationships with the Kansas City Chiefs and Philadelphia Eagles,” said Cici Rojas, president of Tico Productions, the parent company of Tico Sports. “With the success of both teams, we are excited for the opportunity to provide an accessible, in-language broadcast for NFL fans across the globe.”
Founded by Rojas and Oscar Monterroso in 2016, Tico Sports has been providing Spanish broadcasting for the Chiefs since 2016, and the Eagles since 2019.
Click here to learn more about Tico Sports and listen to the game live Sunday. The streaming and radio broadcasts are set to begin 15 minutes before kickoff on the site, as well as on the Chiefs’ and Eagles’ apps, and NFL+.
Known for its on-air personalities’ lively discussions and enthusiastic calls when covering professional and collegiate sports teams, the company has produced more than 100 NFL games across five different NFL teams this season alone — making it the busiest year in Tico Sports’ history.
Among the teams on their roster: Jacksonville Jaguars, Baltimore Ravens, Minnesota Vikings, Las Vegas Raiders, San Jose Sharks, KU Athletics, K-State Athletics, Kansas City Athletics, and Nebraska Cornhuskers.
Oscar Monterroso and CiCi Rojas, Tico Sports, Tico Productions
RELATED: Bilingual startup Tico Productions brings energy to Chiefs’ Spanish broadcast
Tico Productions is a multi-lingual, full-service marketing agency in Kansas City. It specializes in cause-marketing, graphic design, video production, creative strategy, and social media. The parent company launched Tico Sports after recognizing the need for an in-language outlet that authentically showcases the excitement of the NFL to the Latino community, Rojas said.
“Ninety percent of Hispanics use digital audio platforms or services to stream radio, and 95 percent are reached weekly on AM/FM radio,” Tico Productions said, citing recent industry data.
Sunday’s game will be Tico Sports’ third Super Bowl calling for the Chiefs and its first covering the Eagles at the championship.
The Tico Sports Chiefs gameday crew includes Monterroso, co-founder and color commentator; Kike Morales, play by play, and Hannah Bassham, sideline reporter. The Eagles gameday crew consists of Rickie Ricardo, play by play; Oscar Budejen, color commentator; Bill Kulik, producer; and David Gerhardt, spotter.
Click here to follow Tico Sports on Instagram.
Featured Business
2023 Startups to Watch
stats here
Related Posts on Startland News
Fashion meets cannabis: This KS-engineered, on-the-go rolling station blocks odors, makes smoking prep safer
Missouri voters legalized it; now cannabis accessories can cleanup in a newly de-stigmatized market A Kansas City cannabis lifestyle brand hopes this month’s legalization of recreational marijuana sales in Missouri will spark new interest in its products designed for on-the-go cannabis users, said Mohamed Dia. Gopack Station markets itself as “fashion meets cannabis,” said Dia,…
Children’s book tells KC entrepreneurs’ stories; challenging traditional pathways to success
Christle Reed wants Kansas City’s next wave of potential business builders to know they needn’t be bound to a mainstream plot line for wealth and happiness, the entrepreneur-turned-author shared. Her new children’s book about more than a dozen local entrepreneurs could help rewrite that narrative. “College isn’t the only way to success for kids,” she…
Don’t let cybersecurity plans go stale; Here’s how to refresh (and stress test) your defenses
Editor’s note: The opinions expressed in this commentary are the author’s alone. Angela Redmond is director, attest services, and Hannah Kenney is manager, cyber risk advisory, at BARR Advisory, which has offices in Kansas City. BARR Advisory, a cloud-based security and compliance solutions provider, specializing in cybersecurity, is a financial partner of Startland News. Click…
PMI Rate Pro pivots to tech solutions firm as pricing tool integrates with mortgage software solution
The mortgage industry is lagging behind in the current world of technology, Nomi Smith said; but PMI Rate Pro is innovating to become a one-stop shop for private mortgage insurance (PMI). “We began as a quoting service, so we developed an API (application programming interface) supporting another API. But we quickly realized that there needed…