KC-based Tico Sports is headed back to the Super Bowl too; this time play-by-playing both sides
February 7, 2023 | Startland News Staff
A Kansas City production is returning to the Super Bowl Sunday as the official Spanish language broadcaster for both the Chiefs and the Philadelphia Eagles. It’s Tico Sports’ third trip to the big game — but the first where the Latino-owned company will broadcast for both competing teams.
“We are incredibly thankful for our relationships with the Kansas City Chiefs and Philadelphia Eagles,” said Cici Rojas, president of Tico Productions, the parent company of Tico Sports. “With the success of both teams, we are excited for the opportunity to provide an accessible, in-language broadcast for NFL fans across the globe.”
Founded by Rojas and Oscar Monterroso in 2016, Tico Sports has been providing Spanish broadcasting for the Chiefs since 2016, and the Eagles since 2019.
Click here to learn more about Tico Sports and listen to the game live Sunday. The streaming and radio broadcasts are set to begin 15 minutes before kickoff on the site, as well as on the Chiefs’ and Eagles’ apps, and NFL+.
Known for its on-air personalities’ lively discussions and enthusiastic calls when covering professional and collegiate sports teams, the company has produced more than 100 NFL games across five different NFL teams this season alone — making it the busiest year in Tico Sports’ history.
Among the teams on their roster: Jacksonville Jaguars, Baltimore Ravens, Minnesota Vikings, Las Vegas Raiders, San Jose Sharks, KU Athletics, K-State Athletics, Kansas City Athletics, and Nebraska Cornhuskers.
Oscar Monterroso and CiCi Rojas, Tico Sports, Tico Productions
RELATED: Bilingual startup Tico Productions brings energy to Chiefs’ Spanish broadcast
Tico Productions is a multi-lingual, full-service marketing agency in Kansas City. It specializes in cause-marketing, graphic design, video production, creative strategy, and social media. The parent company launched Tico Sports after recognizing the need for an in-language outlet that authentically showcases the excitement of the NFL to the Latino community, Rojas said.
“Ninety percent of Hispanics use digital audio platforms or services to stream radio, and 95 percent are reached weekly on AM/FM radio,” Tico Productions said, citing recent industry data.
Sunday’s game will be Tico Sports’ third Super Bowl calling for the Chiefs and its first covering the Eagles at the championship.
The Tico Sports Chiefs gameday crew includes Monterroso, co-founder and color commentator; Kike Morales, play by play, and Hannah Bassham, sideline reporter. The Eagles gameday crew consists of Rickie Ricardo, play by play; Oscar Budejen, color commentator; Bill Kulik, producer; and David Gerhardt, spotter.
Click here to follow Tico Sports on Instagram.
Featured Business
2023 Startups to Watch
stats here
Related Posts on Startland News
Sisters open Lao-Thai kitchen in KC’s Crossroads, but to taste their laab beef, you’ll have to order from the cloud
A sister-led Lao and Thai food restaurant in the Crossroads hopes to deliver an authentic taste of southeast Asian culture to Kansas City. Among its first challenges: picking which family recipes win a spot on the menu. Nang Nang Lao-Thai opened in late February at the Crossroads Food Stop, a “cloud kitchen” with 10 local…
For one night only, KCI’s new terminal became the city’s premier event venue; Here’s how they pulled it off
Transforming an airport terminal into a high-profile, elegant celebration and then back to an airport terminal within 48 hours is no easy feat, Whitney Butler said, but the women-led PlatinumXP team was up for the challenge. “We were creating within a venue that will never be able to be used as an event venue again.…
WeCode KC founder earns women’s achievement honor; adds national STEM figure to her org’s leadership
Only a few days into March, 2023 is already proving to be a big year for WeCode KC, noted co-founder and CEO Tammy Buckner. The organization — which operates with a mission is to give youth, especially those in the urban core, the opportunity to learn technology concepts and leadership skills and create a pipeline…
Spring cleaning won’t clear away the old you, but it can juice up your next season (Holistic Hustle)
Kharissa Parker is a news producer, writer, certified health coach, and columnist for Startland News. For more of her self-care tips on how to keep your cup full, visit kparker.co. The first couple months of the year were nothing that I expected them to be. In 2022, I manifested many of my dreams and goals…