KC-based Tico Sports is headed back to the Super Bowl too; this time play-by-playing both sides
February 7, 2023 | Startland News Staff
A Kansas City production is returning to the Super Bowl Sunday as the official Spanish language broadcaster for both the Chiefs and the Philadelphia Eagles. It’s Tico Sports’ third trip to the big game — but the first where the Latino-owned company will broadcast for both competing teams.
“We are incredibly thankful for our relationships with the Kansas City Chiefs and Philadelphia Eagles,” said Cici Rojas, president of Tico Productions, the parent company of Tico Sports. “With the success of both teams, we are excited for the opportunity to provide an accessible, in-language broadcast for NFL fans across the globe.”
Founded by Rojas and Oscar Monterroso in 2016, Tico Sports has been providing Spanish broadcasting for the Chiefs since 2016, and the Eagles since 2019.
Click here to learn more about Tico Sports and listen to the game live Sunday. The streaming and radio broadcasts are set to begin 15 minutes before kickoff on the site, as well as on the Chiefs’ and Eagles’ apps, and NFL+.
Known for its on-air personalities’ lively discussions and enthusiastic calls when covering professional and collegiate sports teams, the company has produced more than 100 NFL games across five different NFL teams this season alone — making it the busiest year in Tico Sports’ history.
Among the teams on their roster: Jacksonville Jaguars, Baltimore Ravens, Minnesota Vikings, Las Vegas Raiders, San Jose Sharks, KU Athletics, K-State Athletics, Kansas City Athletics, and Nebraska Cornhuskers.
Oscar Monterroso and CiCi Rojas, Tico Sports, Tico Productions
RELATED: Bilingual startup Tico Productions brings energy to Chiefs’ Spanish broadcast
Tico Productions is a multi-lingual, full-service marketing agency in Kansas City. It specializes in cause-marketing, graphic design, video production, creative strategy, and social media. The parent company launched Tico Sports after recognizing the need for an in-language outlet that authentically showcases the excitement of the NFL to the Latino community, Rojas said.
“Ninety percent of Hispanics use digital audio platforms or services to stream radio, and 95 percent are reached weekly on AM/FM radio,” Tico Productions said, citing recent industry data.
Sunday’s game will be Tico Sports’ third Super Bowl calling for the Chiefs and its first covering the Eagles at the championship.
The Tico Sports Chiefs gameday crew includes Monterroso, co-founder and color commentator; Kike Morales, play by play, and Hannah Bassham, sideline reporter. The Eagles gameday crew consists of Rickie Ricardo, play by play; Oscar Budejen, color commentator; Bill Kulik, producer; and David Gerhardt, spotter.
Click here to follow Tico Sports on Instagram.
Featured Business
2023 Startups to Watch
stats here
Related Posts on Startland News
Blue Springs farm, retail space invites city diners to the orchard for ‘Alpaca Brunch’
Brunching with a multicolor trio of alpacas is just one of the experiential offerings coming to Colonial Gardens this spring and summer as the rural Blue Springs retail space leans into agritourism and hands-on education, said Grace Ames. Not only can community members buy plants, trees, and flowers for their yards at Colonial Gardens, the…
Equal Minded Cafe serves a wealth of wins as taste buds power Troost bistro’s word-of-mouth appeal
Dontavious Young will happily brew customers at Equal Minded Cafe a chai or latte, but his main goal is to blend ideas, not ingredients. “Our mission is to provide resources, opportunities, and connections to people from all districts of Kansas City,” said Young, the property owner, event coordinator, and cafe manager at Equal Minded Cafe.…
Wanderfest returns April 23 to Midtown alongside Flavorpak jam and other Tower East oddities
After a four-year hiatus, community members are once again invited to wander and explore a collection of local businesses dubbed the Tower East District for a special day of spring events. Wanderfest is returning April 23 to the area near 31st Street and Gillham Road, shared organizers — and the sisters behind Two Tone Press…
Nonprofit shopping platform presents guardians with dignity to choose their child’s birthday gift
Birthdays are important developmental milestones, Benita Webber said, and every guardian deserves the opportunity to shop for a gift that matches the relevance of their child’s big day. “Kids who are struggling and facing chaos every day of their lives deserve to wake up — on the day that’s most special to them — and…