KC-based Tico Sports is headed back to the Super Bowl too; this time play-by-playing both sides
February 7, 2023 | Startland News Staff
A Kansas City production is returning to the Super Bowl Sunday as the official Spanish language broadcaster for both the Chiefs and the Philadelphia Eagles. It’s Tico Sports’ third trip to the big game — but the first where the Latino-owned company will broadcast for both competing teams.
“We are incredibly thankful for our relationships with the Kansas City Chiefs and Philadelphia Eagles,” said Cici Rojas, president of Tico Productions, the parent company of Tico Sports. “With the success of both teams, we are excited for the opportunity to provide an accessible, in-language broadcast for NFL fans across the globe.”
Founded by Rojas and Oscar Monterroso in 2016, Tico Sports has been providing Spanish broadcasting for the Chiefs since 2016, and the Eagles since 2019.
Click here to learn more about Tico Sports and listen to the game live Sunday. The streaming and radio broadcasts are set to begin 15 minutes before kickoff on the site, as well as on the Chiefs’ and Eagles’ apps, and NFL+.
Known for its on-air personalities’ lively discussions and enthusiastic calls when covering professional and collegiate sports teams, the company has produced more than 100 NFL games across five different NFL teams this season alone — making it the busiest year in Tico Sports’ history.
Among the teams on their roster: Jacksonville Jaguars, Baltimore Ravens, Minnesota Vikings, Las Vegas Raiders, San Jose Sharks, KU Athletics, K-State Athletics, Kansas City Athletics, and Nebraska Cornhuskers.
Oscar Monterroso and CiCi Rojas, Tico Sports, Tico Productions
RELATED: Bilingual startup Tico Productions brings energy to Chiefs’ Spanish broadcast
Tico Productions is a multi-lingual, full-service marketing agency in Kansas City. It specializes in cause-marketing, graphic design, video production, creative strategy, and social media. The parent company launched Tico Sports after recognizing the need for an in-language outlet that authentically showcases the excitement of the NFL to the Latino community, Rojas said.
“Ninety percent of Hispanics use digital audio platforms or services to stream radio, and 95 percent are reached weekly on AM/FM radio,” Tico Productions said, citing recent industry data.
Sunday’s game will be Tico Sports’ third Super Bowl calling for the Chiefs and its first covering the Eagles at the championship.
The Tico Sports Chiefs gameday crew includes Monterroso, co-founder and color commentator; Kike Morales, play by play, and Hannah Bassham, sideline reporter. The Eagles gameday crew consists of Rickie Ricardo, play by play; Oscar Budejen, color commentator; Bill Kulik, producer; and David Gerhardt, spotter.
Click here to follow Tico Sports on Instagram.
Featured Business
2023 Startups to Watch
stats here
Related Posts on Startland News
Maker featured in NBC series says ‘death cleaning’ opened his eyes to grief without guilt
Godfrey Riddle made it his mission to uplift others, the Kansas City social entrepreneur said, but when a new, high-profile Peacock series begins streaming next week, viewers will witness Riddle on the receiving end of that love and support. The Civic Saint founder is set to appear on an episode of “The Gentle Art of…
AI Hub builds creative space in River Market, giving artists access to business tech, tools
The Midwest needs more resources to help creatives start their own businesses and keep them thriving, said Taylor Burris and James Spikes, who designed a one-stop art incubator to give artists’ innovation a fresh canvas. The husband-and-wife team opened AI Hub — powered by IRIS Creative Projects Agency and with funding from The Porter House…
Enchanté! Restaurateur bakes her latest hotspot on KC Streetcar line: Each space speaks to me
Some conversations are too special to end with a simple “goodbye,” said Heather White. “Say you’re in France with a group of friends, and you’re having one of those amazing conversations that is just so delightful — when it’s time to leave, you want to say more than goodbye. It’s enchanté!” shared White, the founder…
Olathe startup remixes graduation apparel for students with hair that won’t fit the mold (or cap)
Graduation is an important time in a young person’s life, said Rashawnda Wright, noting students should look and feel their best on perhaps the biggest day of their educational careers. After watching her daughter, Myayla, struggle to wear her graduation cap atop her big, curly hair, Wright was inspired to come up with a solution.…