KC-based Tico Sports is headed back to the Super Bowl too; this time play-by-playing both sides

February 7, 2023  |  Startland News Staff

Oscar Monterroso and CiCi Rojas, Tico Sports, Tico Productions

A Kansas City production is returning to the Super Bowl Sunday as the official Spanish language broadcaster for both the Chiefs and the Philadelphia Eagles. It’s Tico Sports’ third trip to the big game — but the first where the Latino-owned company will broadcast for both competing teams.

“We are incredibly thankful for our relationships with the Kansas City Chiefs and Philadelphia Eagles,” said Cici Rojas, president of Tico Productions, the parent company of Tico Sports. “With the success of both teams, we are excited for the opportunity to provide an accessible, in-language broadcast for NFL fans across the globe.”

Founded by Rojas and Oscar Monterroso in 2016, Tico Sports has been providing Spanish broadcasting for the Chiefs since 2016, and the Eagles since 2019.

Click here to learn more about Tico Sports and listen to the game live Sunday. The streaming and radio broadcasts are set to begin 15 minutes before kickoff on the site, as well as on the Chiefs’ and Eagles’ apps, and NFL+.

Known for its on-air personalities’ lively discussions and enthusiastic calls when covering professional and collegiate sports teams, the company has produced more than 100 NFL games across five different NFL teams this season alone — making it the busiest year in Tico Sports’ history.

Among the teams on their roster: Jacksonville Jaguars, Baltimore Ravens, Minnesota Vikings, Las Vegas Raiders, San Jose Sharks, KU Athletics, K-State Athletics, Kansas City Athletics, and Nebraska Cornhuskers.

Oscar Monterroso and CiCi Rojas, Tico Sports, Tico Productions

RELATED: Bilingual startup Tico Productions brings energy to Chiefs’ Spanish broadcast

Tico Productions is a multi-lingual, full-service marketing agency in Kansas City. It specializes in cause-marketing, graphic design, video production, creative strategy, and social media. The parent company launched Tico Sports after recognizing the need for an in-language outlet that authentically showcases the excitement of the NFL to the Latino community, Rojas said. 

“Ninety percent of Hispanics use digital audio platforms or services to stream radio, and 95 percent are reached weekly on AM/FM radio,” Tico Productions said, citing recent industry data.

Sunday’s game will be Tico Sports’ third Super Bowl calling for the Chiefs and its first covering the Eagles at the championship.

The Tico Sports Chiefs gameday crew includes Monterroso, co-founder and color commentator; Kike Morales, play by play, and Hannah Bassham, sideline reporter. The Eagles gameday crew consists of Rickie Ricardo, play by play; Oscar Budejen, color commentator; Bill Kulik, producer; and David Gerhardt, spotter.

Click here to follow Tico Sports on Instagram.

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged , , , , ,
Featured Business
    Featured Founder

      2023 Startups to Watch

        stats here

        Related Posts on Startland News

        ‘Red Zone’ concert puts KC’s brightest hip hop stars on stage as NFL Draft focuses eyes on Kansas City

        By Tommy Felts | April 25, 2023

        As football fans descend on Kansas City this week for the NFL Draft, a quartet of local musicians hopes to showcase to the world what the Kansas City hip hop scene has to offer. City Market Red Zone will bring together artists, musicians, and vendors for a free, all-ages concert and open-air Art Garden KC…

        No time for risks or red flags: Why this fund backs ‘unbankable’ businesses in WYCO’s investment desert

        By Tommy Felts | April 25, 2023

        This story is possible thanks to Entrepreneurial Growth Ventures (EGV), a business unit of NetWork Kansas supporting innovative, high-growth entrepreneurs in the State of Kansas. A partnership between NetWork Kansas and the Wyandotte Economic Development Council is providing minority entrepreneurs in Wyandotte County with loans and technical assistance to get their business ideas off the ground.…

        Small businesses tackle NFL Draft opportunities with league coaching from the sidelines

        By Tommy Felts | April 24, 2023

        Editor’s note: The following story was originally published by KCUR, Kansas City’s NPR member station, and a fellow member of the KC Media Collective. Click here to read the original story or here to sign up for KCUR’s email newsletter. The NFL’s business connect program aims to feature diverse, local businesses for major events. Next week’s NFL Draft is expected to…

        Company boosted by Topeka becomes capital city’s latest Plug and Play corporate partner

        By Tommy Felts | April 24, 2023

        Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro.  TOPEKA — Plug and Play Topeka announced this week the addition of Bimini Pet Health as a new corporate partner of the Topeka-based animal health accelerator — a move expected…