KC-based Tico Sports is headed back to the Super Bowl too; this time play-by-playing both sides

February 7, 2023  |  Startland News Staff

Oscar Monterroso and CiCi Rojas, Tico Sports, Tico Productions

A Kansas City production is returning to the Super Bowl Sunday as the official Spanish language broadcaster for both the Chiefs and the Philadelphia Eagles. It’s Tico Sports’ third trip to the big game — but the first where the Latino-owned company will broadcast for both competing teams.

“We are incredibly thankful for our relationships with the Kansas City Chiefs and Philadelphia Eagles,” said Cici Rojas, president of Tico Productions, the parent company of Tico Sports. “With the success of both teams, we are excited for the opportunity to provide an accessible, in-language broadcast for NFL fans across the globe.”

Founded by Rojas and Oscar Monterroso in 2016, Tico Sports has been providing Spanish broadcasting for the Chiefs since 2016, and the Eagles since 2019.

Click here to learn more about Tico Sports and listen to the game live Sunday. The streaming and radio broadcasts are set to begin 15 minutes before kickoff on the site, as well as on the Chiefs’ and Eagles’ apps, and NFL+.

Known for its on-air personalities’ lively discussions and enthusiastic calls when covering professional and collegiate sports teams, the company has produced more than 100 NFL games across five different NFL teams this season alone — making it the busiest year in Tico Sports’ history.

Among the teams on their roster: Jacksonville Jaguars, Baltimore Ravens, Minnesota Vikings, Las Vegas Raiders, San Jose Sharks, KU Athletics, K-State Athletics, Kansas City Athletics, and Nebraska Cornhuskers.

Oscar Monterroso and CiCi Rojas, Tico Sports, Tico Productions

RELATED: Bilingual startup Tico Productions brings energy to Chiefs’ Spanish broadcast

Tico Productions is a multi-lingual, full-service marketing agency in Kansas City. It specializes in cause-marketing, graphic design, video production, creative strategy, and social media. The parent company launched Tico Sports after recognizing the need for an in-language outlet that authentically showcases the excitement of the NFL to the Latino community, Rojas said. 

“Ninety percent of Hispanics use digital audio platforms or services to stream radio, and 95 percent are reached weekly on AM/FM radio,” Tico Productions said, citing recent industry data.

Sunday’s game will be Tico Sports’ third Super Bowl calling for the Chiefs and its first covering the Eagles at the championship.

The Tico Sports Chiefs gameday crew includes Monterroso, co-founder and color commentator; Kike Morales, play by play, and Hannah Bassham, sideline reporter. The Eagles gameday crew consists of Rickie Ricardo, play by play; Oscar Budejen, color commentator; Bill Kulik, producer; and David Gerhardt, spotter.

Click here to follow Tico Sports on Instagram.

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged , , , , ,
Featured Business
    Featured Founder

      2023 Startups to Watch

        stats here

        Related Posts on Startland News

        Animal health innovators: Building on a new frontier means do-overs, even when you got it right first

        By Tommy Felts | August 28, 2025

        Kansas City-based ELIAS Animal Health earned full USDA approval for its bone cancer therapy for dogs earlier this year, but the road to commercialization has been long and anything but straight, Tammie Wahaus shared. The veteran CEO shared her story of pivots — including switching from human health to animal health and adapting to ever-changing…

        High-profile digital innovators, investors bringing blockchain finance leaders to Kansas City

        By Tommy Felts | August 23, 2025

        As Kansas City’s rise as a Midwest blockchain hub continues, a new investor-focused summit is set to bring global blockchain and digital finance leaders to the region next month. The aim: Connect major players in the rapidly maturing sector with Heartland-based investors. The inaugural Heartland Digital Asset Exchange, or HDAX, is planned for Sept. 9…

        KCSourceLink expands bilingual entrepreneur-focused support, adding two more Community Navigators

        By Tommy Felts | August 22, 2025

        A network of “Community Navigators” is extending resources deeper into Kansas City’s entrepreneur community, KCSourceLink announced Friday, detailing the hiring of Citlali Valdez and Racquel Rodriguez to its months-old connectivity program. “We are thrilled to welcome these experienced team members,” said Becca Castro, senior director of regional ecosystem development at the UMKC Innovation Center, which…

        Meet the Lumi Award winners: Digital Health KC salutes pioneers leading innovation trends

        By Tommy Felts | August 21, 2025

        A lot of smart investors are betting on artificial intelligence, said Dick Flanigan, telling a crowd gathered Thursday at Digital Health Day that even if AI doesn’t turn every startup that uses it into a multi-million-dollar company, the technology still will fundamentally reshape health care. “It’s transformational,” said Flanigan, CEO of Digital Health KC and…