Startland enters new chapter with leadership transition, momentum for news, education programs
December 16, 2022 | Startland News Staff
A leadership change at Startland is an opportunity for growth within the organization’s dual marquee programs — both of which have evolved rapidly since their inception as ecosystem-building efforts in Kansas City, the organization’s interim CEO said.
Business operations for Startland News and its sister program, Startland Education, are now being steered by the two program leaders after the departure of Startland’s longtime CEO, Adam Arredondo.
“We’re all looking forward to seeing where Adam takes his talents next. I’m certain the Kansas City community will benefit from it, no matter where he ends up,” said Matthew Mellor, interim CEO for Startland.
“Fortunately, Adam leaves behind an organization with strong, dedicated leadership,” continued Mellor, a Startland board member and former Startland strategy and partner development director. “Startland is well-positioned for continued growth and community impact.”
Mellor, an exited founder and active member of multiple entrepreneur mentoring organizations in Kansas City, continues to advise Startland’s leadership team as the search begins for a full-time CEO to guide the organization, which dates back to 2014 in Kansas City’s Startup Village.
Startland is a community-building 501(c)3 nonprofit activating vibrant, prosperous communities inspired by its starters — through journalism, events, and education.
Austin Barnes, executive editor for Startland News, leads strategy, development and operations for the nonprofit newsroom. A skilled journalist from a family of entrepreneurs, he joined the Startland News team in 2018 as a reporter, quickly taking on leadership roles and elevating Startland News’ events portfolio while still earning industry recognition for multimedia storytelling.
Katie Kimbrell, chief education officer for Startland Education, has led a team of former educators at the organization since 2018 to grow transformational professional development for teachers. A veteran educator herself, she was inspired firsthand by the power of design thinking in the classroom, helping to shape much of the programming crafted and executed by Startland Education today.
Click here to learn more about Startland Education and its work with educators and youth.
Capitalizing on the industry strengths of the teams behind them, the programs are fueled by a mix of advertising revenue, program service fees, donations, and single and multi-year grants, Mellor said, attesting to the diversified financial backing and sustainability of the organization.
“It truly is an exciting time for Startland,” Arredondo added. “I leave with zero doubt that Katie, Austin, and the entire team have the expertise and passion to take Startland’s impact to new heights — which is very exciting considering all we’ve already accomplished.”
Startland’s experienced leadership team also includes:
- Tommy Felts, editor-in-chief of Startland News, a former newspaper publisher who drives content for the newsroom, manages its three reporters, and since 2017 has helped broaden the publication into a more inclusive and sustainable storytelling operation;
- Veronica Alvidrez, director of youth and community programs for Startland Education, an education professional-turned-entrepreneur who joined Startland in 2019 and uses her varied experience and passion to inspire urban youth.
- Christy Vincent, director of people and operations at Startland, who works behind the scenes of the organization to lead the business office and human resources.
Startland’s history goes back to 2014, when Arredondo and fellow Kansas City Startup Village leader Abby Tillman co-founded CEED (Center of Entrepreneurial Ecosystem Development). The organization ultimately launched Startland News with Bobby Burch in 2015; along with MECA Challenge, which remains part of Startland Education’s work; and Village Square, a now-former coworking space on State Line Road.

Adam Arredondo
In 2017, CEED merged with the non-profit Kansas City Startup Foundation — led by Arredondo and Matthew Marcus — forming the core of the organization known today. It rebranded as Startland in 2019 in a bid to unify the programs behind the public-facing brand of Startland News.
Barnes, Felts and Kimbrell have led the news and education programs respectively since before that 2019 shift, reflecting ongoing and continuous leadership at the nonprofit, said Mellor.
Arredondo was the last of the original organization leaders to part with Startland. No other staffing changes accompanied his departure.
“Although I’ve been thinking about a move for some time, it’s surreal to actually step away from the company I founded,” said Arredondo. “But what gives me peace and makes me smile is knowing the time is right and I now get to take my seat as Startland’s No. 1 fan. As I like to say, ‘It takes a village!’”
Featured Business

2022 Startups to Watch
stats here
Related Posts on Startland News
One issue cuts across all political lines: How it could be the antidote to a divided America
Entrepreneurship is a way to unify the United States at a time with great political division, said Victor Hwang. “It’s an issue that cuts across party lines,” explained the founder and CEO of Right to Start. “And it’s something Americans really care about.” Hwang, previously an executive at the Ewing Marion Kauffman Foundation, recently published…
Small biz makers worry Trump tariffs could be ‘recipe for recession’; Economists, farmers share concerns about trade war
An enthusiastic smile spreads across Katie Mabry Van Dieren’s face as three small groups of new customers flow into her Brookside Plaza shop — a space filled as high as the Shop Local KC owner can reach with colorful, off-beat, and functional goods and gifts from Kansas City makers. “We smelled something wonderful from outside…
Sustainable data center near downtown KCMO to help power capacity with $143M investment
Kansas City is building on its reputation as a hub for partners looking to tap into a region rich with infrastructure built for the future, said Steven Anthony, announcing the grand opening of another major, sustainable data center in KCMO. Edged — a vertically integrated global platform of on-demand data centers with operations designed to…
Potato Potatas grows the business of comfort food from the ground up (and in a pot pie)
Two years ago, Trine’ce Brown took note of restaurant chains like Chipotle and Qdoba, and wondered why there wasn’t already a fast-casual potato bar concept. She decided to start her own — but taking small steps, first working out of a Northland kitchen commissary, the Culinary Center at the Mid-Continent Public Library, starting in May.…









