Co-founder of nonprofit that boosts Black businesses among two winners of $100K Pinnacle Prizes
November 15, 2022 | Startland News Staff
Brandon Calloway reflects the best of Kansas City’s young leaders, said Maurice Watson, announcing the G.I.F.T. co-founder as one of two winners of the 2022 Pinnacle Prize — an award that comes with a no-strings-attached $100,000.
“Brandon grew up in the urban core and is motivated to make social and economic conditions better than those he experienced as a youngster by attracting economic investment,” said Watson, a spokesman for The Pinnacle Prize, describing Calloway’s work through Generating Income for Tomorrow or G.I.F.T.
The organization was founded in 2020 as an actionable step to support Black businesses — and in doing so address a substantial racial wealth gap in Kansas City — in the wake of social unrest after the killing of George Floyd at the hands of Minneapolis police. G.I.F.T. provides grant funding to help black businesses operate and grow, generate new jobs, promote local economic growth, and make meaningful positive changes in the community.
It awards two grants each month, focusing on investing in locally owned Black businesses in Kansas City’s lowest income areas.
Click here to learn more about G.I.F.T.
RELATED: GIFT reports $460K for Black-owned entrepreneurs as business center books up
Calloway is a veteran of the U.S. Army and a former health and fitness trainer. He started his own fitness business before transitioning to nonprofit work with the United Way of Greater Kansas City in 2018.
Presented annually, the Pinnacle Prize is awarded to two Kansas Citians, 40 and younger, who are working to strengthen communities that face socioeconomic challenges. Winners are nominated by local leaders throughout the Kansas City area and chosen by a select committee of city leaders.
The $100,000 prize comes with no conditions or caveats, rather it is focused on celebrating and empowering young leaders who are committed to making a consequential impact for Kansas City and all the people who call it home, organizers said.
Click here to learn more about the Pinnacle Prize, now in its second year, and past winners.

Rachel Jefferson, Groundwork Northeast Revitalization Group (Groundwork NRG); photo courtesy of The Pinnacle Prize
For 2022, the prize also was awarded to Rachel Jefferson, executive director of Groundwork Northeast Revitalization Group (Groundwork NRG), formerly known as the Historic Northeast-Midtown Association.
Jefferson leads the organization in its efforts to champion economic, environmental and food sovereignty and cultural identity and belonging to the community in Northeast Kansas City, Kansas.
Click here to learn more about Groundwork NRG.
“As a resident of northeast Kansas City, Jefferson sees the impact redlining, predatory businesses and lack of community intervention has on the local environment every day,” organizers of the Pinnacle Prize said. “As executive director of Groundwork NRG, she is committed to making meaningful changes to create an equitable Kansas City for all.”
This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.
For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn
Featured Business

2022 Startups to Watch
stats here
Related Posts on Startland News
KC Chamber, businesses: We won’t back down from DEI initiatives; city’s top diversity advocates honored
LeAna Flores knows those three little letters — DEI — can trigger a lot of people these days, she said. “For me, as a DEI (Diversity, Equity and Inclusion) practitioner, I live and breathe by this quote — especially in the climate that we have right now — ‘They tried to bury us, but they…
‘We are each other’s bootstraps’: Pay-It-Forward cafe says pressure to serve neighbors is back
The reopening of Thelma’s Kitchen — a pay-it-forward restaurant on Troost Avenue — not only flips the menu on the “soup kitchen” concept, but serves as an anchor of compassionate, community-focused care in the face of neighborhood gentrification, said Father Justin Mathews. “We view what we’re doing here as kind of like urban acupressure,” said…
KC-infused Rally Gin pours capital investment into plans for expanding the brand south
A liquor brand distilled from the vision of three Kansas City natives is expanding to Texas after landing national exposure and a key investment meant to elevate minority-owned spirit and beverage companies. Tim McCoy, co-founder of Rally Gin, shared his excitement and the impact of capital investment firm Pronghorn’s backing. “Pronghorn is just awesome. Their…
Union Station tapped for GEWKC base camp; training for treps arrives Nov. 19-21 in KC
When GEWKC pulls into Kansas City this fall, the metro’s largest educational entrepreneurship event will be stationed within one of the community’s crown jewels — a link to the past that points to a brighter future for the regions’ innovators, said Chante Keller. KCSourceLink on Thursday formally announced Union Station as the 2024 base camp…


