Co-founder of nonprofit that boosts Black businesses among two winners of $100K Pinnacle Prizes
November 15, 2022 | Startland News Staff
Brandon Calloway reflects the best of Kansas City’s young leaders, said Maurice Watson, announcing the G.I.F.T. co-founder as one of two winners of the 2022 Pinnacle Prize — an award that comes with a no-strings-attached $100,000.
“Brandon grew up in the urban core and is motivated to make social and economic conditions better than those he experienced as a youngster by attracting economic investment,” said Watson, a spokesman for The Pinnacle Prize, describing Calloway’s work through Generating Income for Tomorrow or G.I.F.T.
The organization was founded in 2020 as an actionable step to support Black businesses — and in doing so address a substantial racial wealth gap in Kansas City — in the wake of social unrest after the killing of George Floyd at the hands of Minneapolis police. G.I.F.T. provides grant funding to help black businesses operate and grow, generate new jobs, promote local economic growth, and make meaningful positive changes in the community.
It awards two grants each month, focusing on investing in locally owned Black businesses in Kansas City’s lowest income areas.
Click here to learn more about G.I.F.T.
RELATED: GIFT reports $460K for Black-owned entrepreneurs as business center books up
Calloway is a veteran of the U.S. Army and a former health and fitness trainer. He started his own fitness business before transitioning to nonprofit work with the United Way of Greater Kansas City in 2018.
Presented annually, the Pinnacle Prize is awarded to two Kansas Citians, 40 and younger, who are working to strengthen communities that face socioeconomic challenges. Winners are nominated by local leaders throughout the Kansas City area and chosen by a select committee of city leaders.
The $100,000 prize comes with no conditions or caveats, rather it is focused on celebrating and empowering young leaders who are committed to making a consequential impact for Kansas City and all the people who call it home, organizers said.
Click here to learn more about the Pinnacle Prize, now in its second year, and past winners.

Rachel Jefferson, Groundwork Northeast Revitalization Group (Groundwork NRG); photo courtesy of The Pinnacle Prize
For 2022, the prize also was awarded to Rachel Jefferson, executive director of Groundwork Northeast Revitalization Group (Groundwork NRG), formerly known as the Historic Northeast-Midtown Association.
Jefferson leads the organization in its efforts to champion economic, environmental and food sovereignty and cultural identity and belonging to the community in Northeast Kansas City, Kansas.
Click here to learn more about Groundwork NRG.
“As a resident of northeast Kansas City, Jefferson sees the impact redlining, predatory businesses and lack of community intervention has on the local environment every day,” organizers of the Pinnacle Prize said. “As executive director of Groundwork NRG, she is committed to making meaningful changes to create an equitable Kansas City for all.”
This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.
For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn
Featured Business

2022 Startups to Watch
stats here
Related Posts on Startland News
Dozens of skyrocketing KC firms break into the Inc. 5000
Kansas City held its own on Inc. Magazine’s annual ranking of the nation’s fastest-growing, private companies. The Wednesday unveiling of the Inc. 5000 featured 44 metro firms — including several area tech firms, like k12itc and Rhythm Engineering. K12itc, which in January made Startland’s 2016 top 10 startups to watch, delivers cloud-based IT services to…
Backstitch wants to fix a billion-dollar communication dilemma
With the cost of poor business communication climbing as high as $37 billion a year, Backstitch founders Jordan and Stefanie Warzecha saw an opportunity to clear the air. The married couple — who say communication has never been a problem for them — founded their corporate communications platform in 2012. Backstitch aims to mitigate the…
Google Fiber names local duo as digital inclusion leaders
After a successful first year, Google Fiber — in partnership with the Nonprofit Technology Network — has announced its second round of Digital Inclusion Fellows. As part of the program, fellows will create and lead digital literacy efforts in the 11 metro areas with Google Fiber, including Kansas City. Initiatives include assisting adults with high…
Can downtowners ditch the Dodge? Zipcar expands in Kansas City
Downtown Kansas City residents have another compelling reason to become car-less converts. The on-demand car rental service Zipcar is expanding its area presence to Kansas City’s downtown, providing its growing population another flexible transportation option. The international car-sharing service is beefing up local offerings — which already includes two cars at Kansas City International Airport…


