Co-founder of nonprofit that boosts Black businesses among two winners of $100K Pinnacle Prizes
November 15, 2022 | Startland News Staff
Brandon Calloway reflects the best of Kansas City’s young leaders, said Maurice Watson, announcing the G.I.F.T. co-founder as one of two winners of the 2022 Pinnacle Prize — an award that comes with a no-strings-attached $100,000.
“Brandon grew up in the urban core and is motivated to make social and economic conditions better than those he experienced as a youngster by attracting economic investment,” said Watson, a spokesman for The Pinnacle Prize, describing Calloway’s work through Generating Income for Tomorrow or G.I.F.T.
The organization was founded in 2020 as an actionable step to support Black businesses — and in doing so address a substantial racial wealth gap in Kansas City — in the wake of social unrest after the killing of George Floyd at the hands of Minneapolis police. G.I.F.T. provides grant funding to help black businesses operate and grow, generate new jobs, promote local economic growth, and make meaningful positive changes in the community.
It awards two grants each month, focusing on investing in locally owned Black businesses in Kansas City’s lowest income areas.
Click here to learn more about G.I.F.T.
RELATED: GIFT reports $460K for Black-owned entrepreneurs as business center books up
Calloway is a veteran of the U.S. Army and a former health and fitness trainer. He started his own fitness business before transitioning to nonprofit work with the United Way of Greater Kansas City in 2018.
Presented annually, the Pinnacle Prize is awarded to two Kansas Citians, 40 and younger, who are working to strengthen communities that face socioeconomic challenges. Winners are nominated by local leaders throughout the Kansas City area and chosen by a select committee of city leaders.
The $100,000 prize comes with no conditions or caveats, rather it is focused on celebrating and empowering young leaders who are committed to making a consequential impact for Kansas City and all the people who call it home, organizers said.
Click here to learn more about the Pinnacle Prize, now in its second year, and past winners.

Rachel Jefferson, Groundwork Northeast Revitalization Group (Groundwork NRG); photo courtesy of The Pinnacle Prize
For 2022, the prize also was awarded to Rachel Jefferson, executive director of Groundwork Northeast Revitalization Group (Groundwork NRG), formerly known as the Historic Northeast-Midtown Association.
Jefferson leads the organization in its efforts to champion economic, environmental and food sovereignty and cultural identity and belonging to the community in Northeast Kansas City, Kansas.
Click here to learn more about Groundwork NRG.
“As a resident of northeast Kansas City, Jefferson sees the impact redlining, predatory businesses and lack of community intervention has on the local environment every day,” organizers of the Pinnacle Prize said. “As executive director of Groundwork NRG, she is committed to making meaningful changes to create an equitable Kansas City for all.”
This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.
For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn
Featured Business

2022 Startups to Watch
stats here
Related Posts on Startland News
Digital Sandbox announces funding for six new companies
On Thursday, Digital Sandbox KC announced its newest cohort of six area startups. Led by entrepreneur Jeff Shackelford, the Kansas City-based incubator welcomed 17° 73° Innovation Co, Anticipate Ventures, FEWDM, Homegrown & Happy, Live-K and TicketRx to the program. “The continued support through partnerships, like Independence, Olathe and Great Plains Energy for the Energy…
During Taste of Techstars, David Cohen offers three tips for hopeful applicants
Founder and co-CEO of Techstars David Cohen addressed Kansas City via a simulcast on Thursday morning, sharing three tips for startups. This preceded the day long workshop Taste of Techstars, which is hosted in multiple Techstars cities. Including simulcast talks, mentor sessions and pitch practice — Kansas City Techstars managing director Lesa Mitchell said she…
Google Fiber clarifies KC plans after reports of mass cancellations
After media reports indicated it canceled “hundreds” of area residents’ installations without a specific reason, Google Fiber is now clarifying its Kansas City plans. The tech giant — which began building an expansive gigabit network in Kansas City, Kan. in 2011 — said that while it remains committed to the area, it is tapering its expansion…
Leaders in KC coworking evaluate cultural, economic impact
Though I’m a “young, hip” millennial that offices in a coworking space, there’s no slant in saying that coworking is more than a fad in Kansas City. It’s a serious — and growing — business segment in the area. In the next 18 to 24 months, the metro will be welcoming more than 300,000 square…


