These shoes are made for girls combat sports; now you can buy a pair down the street 

September 1, 2022  |  Startland News Staff

Yes! Athletics Defiant 1

A Kansas woman’s mission to bring girls’ athletic gear to traditionally male sports scored a big win this week as Yes! Athletics announced its move from online-only sales to local store shelves.

Furthering its reach beyond the Yes! Athletics website, the shoe brand can be purchased at three Jock’s Nitch Sports stores in Kansas — including in Lenexa and Topeka — starting Sept. 12.

Deb Tomkins North, Yes! Athletics, at the Greater Kansas City Chamber of Commerce’s 2022 Small Business Celebration

“I am excited about this partnership to have a retail location where girls can try and purchase the shoes,” said Deb Tomkins North, founder of Yes! Athletics. “Kansas was a trailblazer in women’s wrestling when they officially sanctioned in 2020 and we have seen tremendous growth in the sport.”

Click here to read more about North’s journey with Yes! Athletics.

Jock’s Nitch is owned by Phil Minton and is headquartered in Pittsburg, Kansas — where Minton founded the chain 32 years ago while a freshman at Pittsburg State University. Jock’s Nitch operates six locations across eastern Kansas.

The Pittsburg store is among those carrying North’s brand.

“We are very excited to partner with fellow Kansas Company Yes! Athletics,” Minton said. “Our business with girls and women’s sports continues to grow and are looking for innovative new companies and products like Yes! is producing.”

Can’t wait? Click here to shop Yes! Athletics online.

Shoes like Yes! Athletics’ Defiant 1 line are breathable, lightweight, and eco-friendly options for athletes in wrestling and other combat sports such as MMA. boxing, kickboxing, and powerlifting.

The shoe’s high-top design allows for excellent stability when jumping rope or lifting weights, according to the company.

UFC Fighter Miranda Maverick is expected to join an official Yes! Athletics launch event for autographs and a Q&A on her journey from wrestling to MMA. The meet and greet, along with product launch, is set for 11 a.m. to 1 p.m. Saturday, Sept. 10 at the Lenexa location, 13358 College Blvd.

This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.

For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged , ,
Featured Business
    Featured Founder

      2022 Startups to Watch

        stats here

        Related Posts on Startland News

        KC celebs, sports icons and tech stars stick around; a hall of famer’s interviews reveal why

        By Tommy Felts | March 25, 2025

        Sportscaster Frank Boal could’ve just retired; his wife (and Kansas City’s pull) made other plans Former sports broadcaster and Pittsburgh native Frank Boal knows a thing or two about the pull of Kansas City, he shared. The longtime media personality moved here in 1981 for work and never left. Now, Boal and his wife, Sarah…

        StartupNWA opens access to Northwest Arkansas ‘VC Immersions’ for Kansas City founders

        By Tommy Felts | March 25, 2025

        SPRINGDALE, Arkansas — A program designed to connect entrepreneurs with top-tier venture capitalists — offering access to critical funding, mentorship and the essential relationships needed to secure investor support — is now accepting Kansas City applicants. It’s all about lowering barriers to capital, said Serafina Lalany, executive director of StartupNWA, an initiative of the Northwest…

        KC mom’s invention secures solution to rollaway parking lot worries: Shopping with KartWheel

        By Tommy Felts | March 25, 2025

        A new product developed by a Kansas City mom is giving caregivers peace of mind in the parking lot, said its inventor, Kristen Rock Chouinard. KartWheel — launched in August 2024 — keeps a shopping cart’s wheel secure while a person is loading bags, bulky items, and kids into their car, she explained.  “Right now,…

        KC-area startup nets $20K Kansas pitch tournament win with game-changing edtech

        By Tommy Felts | March 22, 2025

        WICHITA — The team at VU Scholarships left it all on the stage Friday, walking away as champions in the Gamechangers & Champions bracket bash — a high-intensity pitch competition running parallel to the NCAA Men’s Basketball Tournament in Wichita. By outlasting 31 other Sunflower State companies, the Roeland Park-based edtech startup earned $20,000 in…