These shoes are made for girls combat sports; now you can buy a pair down the street 

September 1, 2022  |  Startland News Staff

Yes! Athletics Defiant 1

A Kansas woman’s mission to bring girls’ athletic gear to traditionally male sports scored a big win this week as Yes! Athletics announced its move from online-only sales to local store shelves.

Furthering its reach beyond the Yes! Athletics website, the shoe brand can be purchased at three Jock’s Nitch Sports stores in Kansas — including in Lenexa and Topeka — starting Sept. 12.

Deb Tomkins North, Yes! Athletics, at the Greater Kansas City Chamber of Commerce’s 2022 Small Business Celebration

“I am excited about this partnership to have a retail location where girls can try and purchase the shoes,” said Deb Tomkins North, founder of Yes! Athletics. “Kansas was a trailblazer in women’s wrestling when they officially sanctioned in 2020 and we have seen tremendous growth in the sport.”

Click here to read more about North’s journey with Yes! Athletics.

Jock’s Nitch is owned by Phil Minton and is headquartered in Pittsburg, Kansas — where Minton founded the chain 32 years ago while a freshman at Pittsburg State University. Jock’s Nitch operates six locations across eastern Kansas.

The Pittsburg store is among those carrying North’s brand.

“We are very excited to partner with fellow Kansas Company Yes! Athletics,” Minton said. “Our business with girls and women’s sports continues to grow and are looking for innovative new companies and products like Yes! is producing.”

Can’t wait? Click here to shop Yes! Athletics online.

Shoes like Yes! Athletics’ Defiant 1 line are breathable, lightweight, and eco-friendly options for athletes in wrestling and other combat sports such as MMA. boxing, kickboxing, and powerlifting.

The shoe’s high-top design allows for excellent stability when jumping rope or lifting weights, according to the company.

UFC Fighter Miranda Maverick is expected to join an official Yes! Athletics launch event for autographs and a Q&A on her journey from wrestling to MMA. The meet and greet, along with product launch, is set for 11 a.m. to 1 p.m. Saturday, Sept. 10 at the Lenexa location, 13358 College Blvd.

This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.

For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged , ,
Featured Business
    Featured Founder

      2022 Startups to Watch

        stats here

        Related Posts on Startland News

        KC STEM Alliance

        From cell phone emissions to wisdom teeth: KC STEM Alliance honors student innovators

        By Tommy Felts | May 1, 2018

        When the KC STEM Alliance brought together 377 students from 41 schools to showcase their senior capstone projects in engineering and biomedical sciences last week at Union Station, visitors were amazed at their ingenuity and creativity. Special guests included Vince Bertram, president and CEO of Project Lead The Way, and Mike Oister, CEO of the…

        Ryan Langton, Plant Powered Community

        Fund Me, KC: Vegan founder hopes to build Plant Powered Community from KCK

        By Tommy Felts | May 1, 2018

        Editor’s note: Startland News is continuing its “Fund Me, KC” feature to highlight area entrepreneurial efforts to accelerate businesses or projects. If you or your startup is running a crowdfunding campaign, let us know by contacting news@startlandnews.com. Today’s featured campaign is from Kansas City, Kansas-based Plant Powered Community. Your name and title with the business?…

        Dominique Davison, PlanIT Impact, gigabit app

        KC Digital Drive: Kansas City companies win 3 of 21 gigabit app awards so far

        By Tommy Felts | April 27, 2018

        Two Kansas City startups each recently earned $10,000 awards through a program promoting gigabit app development in the metro. A third firm won previously. OnTimeSocial and PlanIT Impact were among 11 companies honored this spring by US Ignite, which seeks to leverage networking technologies to build stronger smart communities. In Kansas City, US Ignite and…

        1 Million Cups

        1 Million Cups credits its six-year run to the strength of its volunteers, entrepreneurs

        By Tommy Felts | April 27, 2018

        After six years, the connectivity at 1 Million Cups remains as strong as the coffee, organizers said. The Kansas City-born event series is celebrating the anniversary of its first pour 9 a.m. May 2 with the program’s trademark brew — two startups delivering 10-minute pitches to an audience with the intent to educate, engage and…