These shoes are made for girls combat sports; now you can buy a pair down the street 

September 1, 2022  |  Startland News Staff

Yes! Athletics Defiant 1

A Kansas woman’s mission to bring girls’ athletic gear to traditionally male sports scored a big win this week as Yes! Athletics announced its move from online-only sales to local store shelves.

Furthering its reach beyond the Yes! Athletics website, the shoe brand can be purchased at three Jock’s Nitch Sports stores in Kansas — including in Lenexa and Topeka — starting Sept. 12.

Deb Tomkins North, Yes! Athletics, at the Greater Kansas City Chamber of Commerce’s 2022 Small Business Celebration

“I am excited about this partnership to have a retail location where girls can try and purchase the shoes,” said Deb Tomkins North, founder of Yes! Athletics. “Kansas was a trailblazer in women’s wrestling when they officially sanctioned in 2020 and we have seen tremendous growth in the sport.”

Click here to read more about North’s journey with Yes! Athletics.

Jock’s Nitch is owned by Phil Minton and is headquartered in Pittsburg, Kansas — where Minton founded the chain 32 years ago while a freshman at Pittsburg State University. Jock’s Nitch operates six locations across eastern Kansas.

The Pittsburg store is among those carrying North’s brand.

“We are very excited to partner with fellow Kansas Company Yes! Athletics,” Minton said. “Our business with girls and women’s sports continues to grow and are looking for innovative new companies and products like Yes! is producing.”

Can’t wait? Click here to shop Yes! Athletics online.

Shoes like Yes! Athletics’ Defiant 1 line are breathable, lightweight, and eco-friendly options for athletes in wrestling and other combat sports such as MMA. boxing, kickboxing, and powerlifting.

The shoe’s high-top design allows for excellent stability when jumping rope or lifting weights, according to the company.

UFC Fighter Miranda Maverick is expected to join an official Yes! Athletics launch event for autographs and a Q&A on her journey from wrestling to MMA. The meet and greet, along with product launch, is set for 11 a.m. to 1 p.m. Saturday, Sept. 10 at the Lenexa location, 13358 College Blvd.

This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.

For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged , ,
Featured Business
    Featured Founder

      2022 Startups to Watch

        stats here

        Related Posts on Startland News

        Now in new Crossroads space, Rightfully Sewn prepares to welcome male sewists (Photos)

        By Tommy Felts | July 20, 2018

        The secret to any startup venture is to move forward one stitch at a time, said Rightfully Sewn founder Jennifer Lapka. “Start small, struggle, have success, then scale,” she said, quoting one of her many mentors. Freshly moved into a 2,200-square-foot atelier, or design studio, at 1800 Wyandotte St. in the Crossroads, Rightfully Sewn is…

        CommunityAmerica teen

        CommunityAmerica teen-led innovation effort lauded for developing college cost calculator

        By Tommy Felts | July 20, 2018

        College degrees come with two price tags: the sticker price and the net price. A new free tool from the CommunityAmerica teen advisory board is being celebrated for helping students solve the complicated equation that separates the two — as well as determine which college options are financially realistic. “[With] some of the more elite schools,…

        Anywhere Cup Holder

        Fishing Caddy inventor pours family business into new product: Anywhere Cup Holder

        By Tommy Felts | July 19, 2018

        Joe Pippins’ latest invention — the Anywhere Cup Holder — can support as much as 50 pounds in a single cup, he said. It’s a solution that serves the needs of everyone from mechanics and fishing enthusiasts to gardeners and people who entertain in their homes, said Pippins, founder of Live Holdings, which produces the…

        Photo by Scott Goodwill

        Selling ‘the infinite commodity’: Farmobile leverages blockchain to build secure data store

        By Tommy Felts | July 19, 2018

        With more than a million acres of field data amassed by Farmobile, farmers now need an exchange to securely connect them with buyers of the digital machine and agronomic information they’ve harvested, said Jason Tatge. A newly opened Farmobile DataStore, which leverages elements of blockchain technology fueled by Intel Sawtooth and Amazon Web Services to…