These shoes are made for girls combat sports; now you can buy a pair down the street
September 1, 2022 | Startland News Staff
A Kansas woman’s mission to bring girls’ athletic gear to traditionally male sports scored a big win this week as Yes! Athletics announced its move from online-only sales to local store shelves.
Furthering its reach beyond the Yes! Athletics website, the shoe brand can be purchased at three Jock’s Nitch Sports stores in Kansas — including in Lenexa and Topeka — starting Sept. 12.
Deb Tomkins North, Yes! Athletics, at the Greater Kansas City Chamber of Commerce’s 2022 Small Business Celebration
“I am excited about this partnership to have a retail location where girls can try and purchase the shoes,” said Deb Tomkins North, founder of Yes! Athletics. “Kansas was a trailblazer in women’s wrestling when they officially sanctioned in 2020 and we have seen tremendous growth in the sport.”
Click here to read more about North’s journey with Yes! Athletics.
Jock’s Nitch is owned by Phil Minton and is headquartered in Pittsburg, Kansas — where Minton founded the chain 32 years ago while a freshman at Pittsburg State University. Jock’s Nitch operates six locations across eastern Kansas.
The Pittsburg store is among those carrying North’s brand.
“We are very excited to partner with fellow Kansas Company Yes! Athletics,” Minton said. “Our business with girls and women’s sports continues to grow and are looking for innovative new companies and products like Yes! is producing.”
Can’t wait? Click here to shop Yes! Athletics online.
Shoes like Yes! Athletics’ Defiant 1 line are breathable, lightweight, and eco-friendly options for athletes in wrestling and other combat sports such as MMA. boxing, kickboxing, and powerlifting.
The shoe’s high-top design allows for excellent stability when jumping rope or lifting weights, according to the company.
UFC Fighter Miranda Maverick is expected to join an official Yes! Athletics launch event for autographs and a Q&A on her journey from wrestling to MMA. The meet and greet, along with product launch, is set for 11 a.m. to 1 p.m. Saturday, Sept. 10 at the Lenexa location, 13358 College Blvd.
This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.
For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn
2022 Startups to Watch
stats here
Related Posts on Startland News
Digital Sandbox startup Fast Democracy building non-partisan social database for tracking legislation
Today’s political climate demands not only a better-informed public, but accurate tools to help voters arm themselves with timely information, said Sara Baker, co-founder of Fast Democracy. The Kansas City-based startup — one of four early-stage businesses recently accepted into Digital Sandbox KC — aims to help people “touch their democracy” through its non-partisan web…
Tech Scouts: Your pitch ideas could help defend the US; Aug. 12 application deadline nears
The U.S. Department of Defense isn’t just bullets and bombs, said Jack Harwell. A five-day October event — “Encountering Innovation,” which is organized by the DoD and the Small Business Development Center’s Kansas office — gives entrepreneurs the opportunity to pitch innovative solutions to a panel of the DoD’s “tech scouts,” said Harwell, advisor at…
Flyover Capital celebrates $63 million sale of its second portfolio firm Agrible
In a deal that further validates the vibrancy of the Midwest tech scene, leaders at Kansas City-based Flyover Capital are lauding the sale of its second portfolio firm since its launch in 2014. Flyover — a venture capital firm whose mission is to fuel the next generation of tech startups in the Midwest — is…
Techweek KC speaker lineup spans blockchain and 3D printing to fintech and inclusion
Techweek KC has released a diverse docket of events, panels and speakers that aim to inspire and mobilize the area’s tech and entrepreneur community. Now in its fourth year, Techweek KC returns Oct. 8-12 with national tech, venture capital, nonprofit and blockchain leaders, said Drew Solomon, senior vice president of business development at the Economic…