These shoes are made for girls combat sports; now you can buy a pair down the street
September 1, 2022 | Startland News Staff
A Kansas woman’s mission to bring girls’ athletic gear to traditionally male sports scored a big win this week as Yes! Athletics announced its move from online-only sales to local store shelves.
Furthering its reach beyond the Yes! Athletics website, the shoe brand can be purchased at three Jock’s Nitch Sports stores in Kansas — including in Lenexa and Topeka — starting Sept. 12.
Deb Tomkins North, Yes! Athletics, at the Greater Kansas City Chamber of Commerce’s 2022 Small Business Celebration
“I am excited about this partnership to have a retail location where girls can try and purchase the shoes,” said Deb Tomkins North, founder of Yes! Athletics. “Kansas was a trailblazer in women’s wrestling when they officially sanctioned in 2020 and we have seen tremendous growth in the sport.”
Click here to read more about North’s journey with Yes! Athletics.
Jock’s Nitch is owned by Phil Minton and is headquartered in Pittsburg, Kansas — where Minton founded the chain 32 years ago while a freshman at Pittsburg State University. Jock’s Nitch operates six locations across eastern Kansas.
The Pittsburg store is among those carrying North’s brand.
“We are very excited to partner with fellow Kansas Company Yes! Athletics,” Minton said. “Our business with girls and women’s sports continues to grow and are looking for innovative new companies and products like Yes! is producing.”
Can’t wait? Click here to shop Yes! Athletics online.
Shoes like Yes! Athletics’ Defiant 1 line are breathable, lightweight, and eco-friendly options for athletes in wrestling and other combat sports such as MMA. boxing, kickboxing, and powerlifting.
The shoe’s high-top design allows for excellent stability when jumping rope or lifting weights, according to the company.
UFC Fighter Miranda Maverick is expected to join an official Yes! Athletics launch event for autographs and a Q&A on her journey from wrestling to MMA. The meet and greet, along with product launch, is set for 11 a.m. to 1 p.m. Saturday, Sept. 10 at the Lenexa location, 13358 College Blvd.
This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.
For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn
2022 Startups to Watch
stats here
Related Posts on Startland News
In talent showdown with corporate neighbors, startups must hire smarter, say Digital Sandbox experts
Kansas City heavy-weights like Garmin and Cerner court developers at the student level, said Brody Dorland, discussing a talent showdown seen by startups across the metro. “How am I supposed to compete with that?” asked Dorland, co-founder of marketing tech firm DivvyHQ, during a recent Digital Sandbox: Summer in the Sand panel about growing startup…
KC Fed: Want to strengthen Kansas City’s job market? Narrow skills gap caused by digital division
Digital division in Kansas City is taking its toll on the local workforce, said Jeremy Hegle. More must be done to allow skilled workers access to technology — in turn offering them a chance to succeed in a rapidly growing electronic economy, added Hegle, Federal Reserve Bank of Kansas City senior community development advisor. In…
Vote now: Kansas Citians vie to lead tech, education panels at SXSW 2019
A cadre of Kansas Citians are hoping to take the podium at one of the nation’s largest tech and innovation conferences in 2019. At least four Kansas City tech and entrepreneurship leaders are vying for panel or speaking spots at the 2019 South by Southwest conference March 8-17 in Austin, Texas. SXSW recently opened voting…
Nominations for Techweek 100 list of premier KC innovators close Sept. 9
It’s not a ranking. Techweek 100 celebrates the whole spectrum of individuals and organizations who are impacting the business and technology landscape on a significant scale in cities like Kansas City, organizers said. Nominations close Sunday, Sept. 9. “Honorees include fast-growing technology companies, prominent sector investors, key contributing enablers of the digital ecosystem, those at…