These shoes are made for girls combat sports; now you can buy a pair down the street
September 1, 2022 | Startland News Staff
A Kansas woman’s mission to bring girls’ athletic gear to traditionally male sports scored a big win this week as Yes! Athletics announced its move from online-only sales to local store shelves.
Furthering its reach beyond the Yes! Athletics website, the shoe brand can be purchased at three Jock’s Nitch Sports stores in Kansas — including in Lenexa and Topeka — starting Sept. 12.
Deb Tomkins North, Yes! Athletics, at the Greater Kansas City Chamber of Commerce’s 2022 Small Business Celebration
“I am excited about this partnership to have a retail location where girls can try and purchase the shoes,” said Deb Tomkins North, founder of Yes! Athletics. “Kansas was a trailblazer in women’s wrestling when they officially sanctioned in 2020 and we have seen tremendous growth in the sport.”
Click here to read more about North’s journey with Yes! Athletics.
Jock’s Nitch is owned by Phil Minton and is headquartered in Pittsburg, Kansas — where Minton founded the chain 32 years ago while a freshman at Pittsburg State University. Jock’s Nitch operates six locations across eastern Kansas.
The Pittsburg store is among those carrying North’s brand.
“We are very excited to partner with fellow Kansas Company Yes! Athletics,” Minton said. “Our business with girls and women’s sports continues to grow and are looking for innovative new companies and products like Yes! is producing.”
Can’t wait? Click here to shop Yes! Athletics online.
Shoes like Yes! Athletics’ Defiant 1 line are breathable, lightweight, and eco-friendly options for athletes in wrestling and other combat sports such as MMA. boxing, kickboxing, and powerlifting.
The shoe’s high-top design allows for excellent stability when jumping rope or lifting weights, according to the company.
UFC Fighter Miranda Maverick is expected to join an official Yes! Athletics launch event for autographs and a Q&A on her journey from wrestling to MMA. The meet and greet, along with product launch, is set for 11 a.m. to 1 p.m. Saturday, Sept. 10 at the Lenexa location, 13358 College Blvd.
This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.
For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn
2022 Startups to Watch
stats here
Related Posts on Startland News
City Market eats: Master roaster hopes hungry Kansas Citians will flock to Murmuration
A new eatery and cocktail bar that now shares a space with the popular City Market Coffee Roasters is designed to reflect a vision of bringing people together, fostering connection, and embracing the diversity that makes the City Market so special, said master roaster Nikole Ammer. Plus, the people are hungry — from day to…
Getting Kansas City to the last mile of tech workforce development requires a bridge (and together we’re building it)
Editor’s note: The perspectives expressed in this commentary are the author’s alone. Kara Lowe is president and CEO of KC Tech Council. The greater Kansas City region faces a sizable workforce challenge; there currently are more tech-focused jobs in the region than local job candidates to fill the openings. At present, employers are seeking more…
Chamber showcase fills Union Station with real-life social networking for small biz owners
Entrepreneur Dane Moss likes to do things a little over the top, he shared Wednesday from inside the Grand Hall at Union Station, noting that simply handing out T-shirts and koozies to event attendees simply doesn’t fit his style. So for his first KC Chamber Small Business Celebration Candidates’ Showcase, Moss and his team from…
1 Million Cups relocating back to Kauffman Foundation, renewing weekly meetup’s energy, sense of purpose
After more than six years connecting entrepreneurs in Midtown, 1 Million Cups Kansas City is returning to its roots — relocating the weekly event series April 9 to the Kauffman Foundation Conference Center where the now-coast-to-coast morning meetup series first percolated. Changing the brew for the Wednesday entrepreneur pitch showcase came from the same voices…