These shoes are made for girls combat sports; now you can buy a pair down the street 

September 1, 2022  |  Startland News Staff

Yes! Athletics Defiant 1

A Kansas woman’s mission to bring girls’ athletic gear to traditionally male sports scored a big win this week as Yes! Athletics announced its move from online-only sales to local store shelves.

Furthering its reach beyond the Yes! Athletics website, the shoe brand can be purchased at three Jock’s Nitch Sports stores in Kansas — including in Lenexa and Topeka — starting Sept. 12.

Deb Tomkins North, Yes! Athletics, at the Greater Kansas City Chamber of Commerce’s 2022 Small Business Celebration

“I am excited about this partnership to have a retail location where girls can try and purchase the shoes,” said Deb Tomkins North, founder of Yes! Athletics. “Kansas was a trailblazer in women’s wrestling when they officially sanctioned in 2020 and we have seen tremendous growth in the sport.”

Click here to read more about North’s journey with Yes! Athletics.

Jock’s Nitch is owned by Phil Minton and is headquartered in Pittsburg, Kansas — where Minton founded the chain 32 years ago while a freshman at Pittsburg State University. Jock’s Nitch operates six locations across eastern Kansas.

The Pittsburg store is among those carrying North’s brand.

“We are very excited to partner with fellow Kansas Company Yes! Athletics,” Minton said. “Our business with girls and women’s sports continues to grow and are looking for innovative new companies and products like Yes! is producing.”

Can’t wait? Click here to shop Yes! Athletics online.

Shoes like Yes! Athletics’ Defiant 1 line are breathable, lightweight, and eco-friendly options for athletes in wrestling and other combat sports such as MMA. boxing, kickboxing, and powerlifting.

The shoe’s high-top design allows for excellent stability when jumping rope or lifting weights, according to the company.

UFC Fighter Miranda Maverick is expected to join an official Yes! Athletics launch event for autographs and a Q&A on her journey from wrestling to MMA. The meet and greet, along with product launch, is set for 11 a.m. to 1 p.m. Saturday, Sept. 10 at the Lenexa location, 13358 College Blvd.

This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.

For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged , ,
Featured Business
    Featured Founder

      2022 Startups to Watch

        stats here

        Related Posts on Startland News

        Jeff Jones, H&R Block

        H&R Block must reconnect with startup energy, innovation, CEO Jeff Jones says

        By Tommy Felts | October 26, 2018

        Jeff Jones’ journey to Kansas City — winding through hangouts with popstar Justin Timberlake, dinner with Oprah, and a stint driving one of the world’s most dominant sharing economy companies — has been transformative, the H&R Block CEO said. And if the homegrown corporate juggernaut he now leads is to meet its stretch potential, the…

        Ben Morss, Google

        From Cake to Google: Musician-turned-tech leader composes career between keyboards

        By Tommy Felts | October 25, 2018

        Well into a music career — but noticing friends who were still trying to find gigs to make ends meet — Ben Morss faced a life-altering pivot. “I got sick of it and I turned to programming full time,” said Morss, a developer advocate at Google. “As a musician, I was trying to call people…

        Jeff Lynch, Idle Smart

        Idle Smart posts Series A round with KCRise Fund, multimillion-dollar investment support

        By Tommy Felts | October 24, 2018

        A multi-million dollar investment round has Kansas City-grown Idle Smart revving its engine and accelerating toward rapid growth in 2019, revealed Jeff Lynch, company president. “I think it’s a reflection of what the team has been able to create over the past few years,” Lynch said of Idle Smart’s completion of a milestone Series A…

        LaunchKC winner Erkios: Hacking attacks will come from inside — Fortifi intellectual property

        By Tommy Felts | October 24, 2018

        Tinkering with old technology defined childhood for Philip Van Der Straeten, COO of Kansas City tech startup Erkios Systems. Such adventures could one day provide a nationwide payoff for his company, he said. “Our organization was built by tinkerers and critical thinkers attempting to break things down and get a better grasp of what they…