These shoes are made for girls combat sports; now you can buy a pair down the street
September 1, 2022 | Startland News Staff
A Kansas woman’s mission to bring girls’ athletic gear to traditionally male sports scored a big win this week as Yes! Athletics announced its move from online-only sales to local store shelves.
Furthering its reach beyond the Yes! Athletics website, the shoe brand can be purchased at three Jock’s Nitch Sports stores in Kansas — including in Lenexa and Topeka — starting Sept. 12.
Deb Tomkins North, Yes! Athletics, at the Greater Kansas City Chamber of Commerce’s 2022 Small Business Celebration
“I am excited about this partnership to have a retail location where girls can try and purchase the shoes,” said Deb Tomkins North, founder of Yes! Athletics. “Kansas was a trailblazer in women’s wrestling when they officially sanctioned in 2020 and we have seen tremendous growth in the sport.”
Click here to read more about North’s journey with Yes! Athletics.
Jock’s Nitch is owned by Phil Minton and is headquartered in Pittsburg, Kansas — where Minton founded the chain 32 years ago while a freshman at Pittsburg State University. Jock’s Nitch operates six locations across eastern Kansas.
The Pittsburg store is among those carrying North’s brand.
“We are very excited to partner with fellow Kansas Company Yes! Athletics,” Minton said. “Our business with girls and women’s sports continues to grow and are looking for innovative new companies and products like Yes! is producing.”
Can’t wait? Click here to shop Yes! Athletics online.
Shoes like Yes! Athletics’ Defiant 1 line are breathable, lightweight, and eco-friendly options for athletes in wrestling and other combat sports such as MMA. boxing, kickboxing, and powerlifting.
The shoe’s high-top design allows for excellent stability when jumping rope or lifting weights, according to the company.
UFC Fighter Miranda Maverick is expected to join an official Yes! Athletics launch event for autographs and a Q&A on her journey from wrestling to MMA. The meet and greet, along with product launch, is set for 11 a.m. to 1 p.m. Saturday, Sept. 10 at the Lenexa location, 13358 College Blvd.
This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.
For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn
2022 Startups to Watch
stats here
Related Posts on Startland News
Flocking back for the holidays: How this third-generation plant nursery keeps a custom Christmas tradition growing
Christmas is a time to spruce things up at Family Tree Nursery, Jesse Nelson shared. And the business has kept a number of holiday customs through the years since Nelson’s grandfather, Ron, opened the venture in 1964. One such tradition: flocking — or the process of spraying Christmas trees with a mixture of cellulose, cornstarch…
How a Worlds of Fun data internship shaped this teen’s cookie cutter subscription box business
Every cutting-edge business idea has a season, said Alex Santoro, baking the details of his 3D printing venture: a subscription box that delivers a set of Kansas City-made holiday-themed cookie cutters — and showcases the teen’s enterprising ambitions. When he turned 18 in August, the Lee’s Summit West student and Worlds of Fun intern celebrated…
EquipmentShare nonprofit’s holiday-time gift: No-cost mammograms for 50 community members
COLUMBIA, Missouri — An employee-led foundation affiliated with one of Missouri’s top startups is helping offer free mammogram sessions for up to 50 uninsured individuals in the Boone County area where rapidly-scaling EquipmentShare calls home. The holiday-timed give-back is a partnership between the EquipmentShare Foundation, the Columbia/Boone County Health Department and JCB, the world’s largest…
HERImpact $50K pitch competition returning March 8; Here’s how KC women entrepreneurs can apply
Women business owners and social entrepreneurs in Kansas City are encouraged to compete this spring for up to $50,000 in a Shark Tank-style funding event aimed at investing in women’s ambitions to start and scale local businesses. “Expanding access to capital and mentorship is critical to women’s success as they start their own businesses,” said…