These shoes are made for girls combat sports; now you can buy a pair down the street
September 1, 2022 | Startland News Staff
A Kansas woman’s mission to bring girls’ athletic gear to traditionally male sports scored a big win this week as Yes! Athletics announced its move from online-only sales to local store shelves.
Furthering its reach beyond the Yes! Athletics website, the shoe brand can be purchased at three Jock’s Nitch Sports stores in Kansas — including in Lenexa and Topeka — starting Sept. 12.

Deb Tomkins North, Yes! Athletics, at the Greater Kansas City Chamber of Commerce’s 2022 Small Business Celebration
“I am excited about this partnership to have a retail location where girls can try and purchase the shoes,” said Deb Tomkins North, founder of Yes! Athletics. “Kansas was a trailblazer in women’s wrestling when they officially sanctioned in 2020 and we have seen tremendous growth in the sport.”
Click here to read more about North’s journey with Yes! Athletics.
Jock’s Nitch is owned by Phil Minton and is headquartered in Pittsburg, Kansas — where Minton founded the chain 32 years ago while a freshman at Pittsburg State University. Jock’s Nitch operates six locations across eastern Kansas.
The Pittsburg store is among those carrying North’s brand.
“We are very excited to partner with fellow Kansas Company Yes! Athletics,” Minton said. “Our business with girls and women’s sports continues to grow and are looking for innovative new companies and products like Yes! is producing.”
Can’t wait? Click here to shop Yes! Athletics online.
Shoes like Yes! Athletics’ Defiant 1 line are breathable, lightweight, and eco-friendly options for athletes in wrestling and other combat sports such as MMA. boxing, kickboxing, and powerlifting.
The shoe’s high-top design allows for excellent stability when jumping rope or lifting weights, according to the company.
UFC Fighter Miranda Maverick is expected to join an official Yes! Athletics launch event for autographs and a Q&A on her journey from wrestling to MMA. The meet and greet, along with product launch, is set for 11 a.m. to 1 p.m. Saturday, Sept. 10 at the Lenexa location, 13358 College Blvd.
This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.
For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn

2022 Startups to Watch
stats here
Related Posts on Startland News
Plaza-based beauty influencer draws upon her own experience to launch signature brow line
Bella Jimenez built a real-life following in the local beauty industry, perfecting brows across Kansas City for eight years (four on the Country Club Plaza). But with that influence, she realized, came a responsibility to be authentic and honest about brands — ultimately creating her own line of brow products. “I wanted a professional line from…
KC Bier Co’s immersive biergarten set to open in Lenexa before thirsty World Cup visitors arrive
A popular Kansas City brewery officially broke ground Friday on a highly anticipated, border-hopping expansion that will bring one of the nation’s largest authentic Bavarian-style biergartens to Johnson County. “This project has been a long time coming,” said Camille Christie, Vice President of Development and Leasing at West Star Development, which is adding KC Bier…
Court clutter on trial: Olathe legal tech startup puts boxes of evidence one touch away
A Kansas-built innovation is reshaping courtroom outcomes with its one-touch trial prep platform that already has helped attorneys secure billions in verdicts with ease, said Jay Rutler. “I have a reputation for solving complicated problems,” added Rutler, founder and CEO of Litigen, and founder of ICON, a casino chip manufacturer. “A friend of mine, a…

