These shoes are made for girls combat sports; now you can buy a pair down the street 

September 1, 2022  |  Startland News Staff

Yes! Athletics Defiant 1

A Kansas woman’s mission to bring girls’ athletic gear to traditionally male sports scored a big win this week as Yes! Athletics announced its move from online-only sales to local store shelves.

Furthering its reach beyond the Yes! Athletics website, the shoe brand can be purchased at three Jock’s Nitch Sports stores in Kansas — including in Lenexa and Topeka — starting Sept. 12.

Deb Tomkins North, Yes! Athletics, at the Greater Kansas City Chamber of Commerce’s 2022 Small Business Celebration

“I am excited about this partnership to have a retail location where girls can try and purchase the shoes,” said Deb Tomkins North, founder of Yes! Athletics. “Kansas was a trailblazer in women’s wrestling when they officially sanctioned in 2020 and we have seen tremendous growth in the sport.”

Click here to read more about North’s journey with Yes! Athletics.

Jock’s Nitch is owned by Phil Minton and is headquartered in Pittsburg, Kansas — where Minton founded the chain 32 years ago while a freshman at Pittsburg State University. Jock’s Nitch operates six locations across eastern Kansas.

The Pittsburg store is among those carrying North’s brand.

“We are very excited to partner with fellow Kansas Company Yes! Athletics,” Minton said. “Our business with girls and women’s sports continues to grow and are looking for innovative new companies and products like Yes! is producing.”

Can’t wait? Click here to shop Yes! Athletics online.

Shoes like Yes! Athletics’ Defiant 1 line are breathable, lightweight, and eco-friendly options for athletes in wrestling and other combat sports such as MMA. boxing, kickboxing, and powerlifting.

The shoe’s high-top design allows for excellent stability when jumping rope or lifting weights, according to the company.

UFC Fighter Miranda Maverick is expected to join an official Yes! Athletics launch event for autographs and a Q&A on her journey from wrestling to MMA. The meet and greet, along with product launch, is set for 11 a.m. to 1 p.m. Saturday, Sept. 10 at the Lenexa location, 13358 College Blvd.

This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.

For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged , ,
Featured Business
    Featured Founder

      2022 Startups to Watch

        stats here

        Related Posts on Startland News

        Bird ridership soars during NFL Draft amid exclusive e-scooter partnership with KCMO

        By Tommy Felts | May 8, 2023

        Daily rides in Kansas City increased by 724 percent during April’s NFL Draft weekend, Bird reported, following the three-day series of events that brought more than 300,000 fans to festival grounds at Union Station. “We’re thrilled to have partnered with Kansas City and the NFL to support the 2023 NFL Draft by providing efficient, affordable,…

        First he got the park clean, then his brother; New theater explores how Chris Harris played through the hazards

        By Tommy Felts | May 5, 2023

        Five years after opening a golf course in the Ivanhoe neighborhood to help revitalize his community from within, Chris Harris is taking a swing at the east side’s theater desert. Harris — the owner and operator of Harris Park Midtown Sports and Activity Center and lifelong neighborhood resident — has now built an indoor theater…

        Donald Hawkins, KC Collective; STARTLAND's Innovation Exchange

        Former KC startup acquired by Atlanta-based banking platform, uniting two of the largest Black-owned fintechs

        By Tommy Felts | May 5, 2023

        ATLANTA — Greenwood, a digital banking platform for Black and Latino individuals and businesses, announced this week its acquisition of Kansas City-founded Kinly — a neobank building generational wealth for Black America. The deal will help grow Atlanta-based Greenwood’s ecosystem of more than 1 million members and provide Kinly’s community of more than 300,000 with…

        Industrial coworking space eyes downtown KC; plans mixed office, warehouse amenities

        By Tommy Felts | May 5, 2023

        A Northwest Arkansas-based startup plans to bring a new coworking concept to Kansas City this year — one that combines flexible office and shared warehouse solutions, said CEO Brendan Howell. “We call it industrial coworking,” explained Howell, co-founder and CEO of Loloft . “That’s a term that we’ve coined.” The company is aiming for a…