These shoes are made for girls combat sports; now you can buy a pair down the street
September 1, 2022 | Startland News Staff
A Kansas woman’s mission to bring girls’ athletic gear to traditionally male sports scored a big win this week as Yes! Athletics announced its move from online-only sales to local store shelves.
Furthering its reach beyond the Yes! Athletics website, the shoe brand can be purchased at three Jock’s Nitch Sports stores in Kansas — including in Lenexa and Topeka — starting Sept. 12.

Deb Tomkins North, Yes! Athletics, at the Greater Kansas City Chamber of Commerce’s 2022 Small Business Celebration
“I am excited about this partnership to have a retail location where girls can try and purchase the shoes,” said Deb Tomkins North, founder of Yes! Athletics. “Kansas was a trailblazer in women’s wrestling when they officially sanctioned in 2020 and we have seen tremendous growth in the sport.”
Click here to read more about North’s journey with Yes! Athletics.
Jock’s Nitch is owned by Phil Minton and is headquartered in Pittsburg, Kansas — where Minton founded the chain 32 years ago while a freshman at Pittsburg State University. Jock’s Nitch operates six locations across eastern Kansas.
The Pittsburg store is among those carrying North’s brand.
“We are very excited to partner with fellow Kansas Company Yes! Athletics,” Minton said. “Our business with girls and women’s sports continues to grow and are looking for innovative new companies and products like Yes! is producing.”
Can’t wait? Click here to shop Yes! Athletics online.
Shoes like Yes! Athletics’ Defiant 1 line are breathable, lightweight, and eco-friendly options for athletes in wrestling and other combat sports such as MMA. boxing, kickboxing, and powerlifting.
The shoe’s high-top design allows for excellent stability when jumping rope or lifting weights, according to the company.
UFC Fighter Miranda Maverick is expected to join an official Yes! Athletics launch event for autographs and a Q&A on her journey from wrestling to MMA. The meet and greet, along with product launch, is set for 11 a.m. to 1 p.m. Saturday, Sept. 10 at the Lenexa location, 13358 College Blvd.
This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.
For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn

2022 Startups to Watch
stats here
Related Posts on Startland News
Give Black campaign returns, aiming to recapture energy needed to close racial wealth gap
The 2023 Give Black KC campaign kicked off Monday, beginning the annual week of fundraising efforts focused on supporting Black-led nonprofits in Kansas City in an effort to achieve racial equity. This year’s fundraiser will benefit four organizations: Be Great Together, Front Porch Alliance, WeCode KC, and Kansas City G.I.F.T. Brandon Calloway, CEO and co-founder…
Too many gyms leave people with disabilities to the wolves, says Wesley Hamilton; his solution: become a wolf yourself
Wesley Hamilton’s latest project — an inclusive gym in Westport — provides community and a comfortable environment for other people with disabilities, the entrepreneur-turned-reality TV personality and advocate shared. Hamilton, founder of the Disabled But Not Really Foundation and Kansas City social entrepreneur, opened the doors to his new training hub at 3939 Washington St.…
Pride Month campaign at Lifted Spirits celebrates humanity’s brilliant creations: humans, founder says
Michael Stuckey’s personal commitment to equitable treatment for all people made a Pride Month initiative for Kansas City distillery Lifted Spirits a no-brainer, he said — even as multinational brands like Bud Light and Target have seen backlash to pro-LGBTQIA+ campaigns. “It’s not a complex issue to me, honestly,” said Stuckey, founder of Lifted Spirits.…

