These shoes are made for girls combat sports; now you can buy a pair down the street
September 1, 2022 | Startland News Staff
A Kansas woman’s mission to bring girls’ athletic gear to traditionally male sports scored a big win this week as Yes! Athletics announced its move from online-only sales to local store shelves.
Furthering its reach beyond the Yes! Athletics website, the shoe brand can be purchased at three Jock’s Nitch Sports stores in Kansas — including in Lenexa and Topeka — starting Sept. 12.

Deb Tomkins North, Yes! Athletics, at the Greater Kansas City Chamber of Commerce’s 2022 Small Business Celebration
“I am excited about this partnership to have a retail location where girls can try and purchase the shoes,” said Deb Tomkins North, founder of Yes! Athletics. “Kansas was a trailblazer in women’s wrestling when they officially sanctioned in 2020 and we have seen tremendous growth in the sport.”
Click here to read more about North’s journey with Yes! Athletics.
Jock’s Nitch is owned by Phil Minton and is headquartered in Pittsburg, Kansas — where Minton founded the chain 32 years ago while a freshman at Pittsburg State University. Jock’s Nitch operates six locations across eastern Kansas.
The Pittsburg store is among those carrying North’s brand.
“We are very excited to partner with fellow Kansas Company Yes! Athletics,” Minton said. “Our business with girls and women’s sports continues to grow and are looking for innovative new companies and products like Yes! is producing.”
Can’t wait? Click here to shop Yes! Athletics online.
Shoes like Yes! Athletics’ Defiant 1 line are breathable, lightweight, and eco-friendly options for athletes in wrestling and other combat sports such as MMA. boxing, kickboxing, and powerlifting.
The shoe’s high-top design allows for excellent stability when jumping rope or lifting weights, according to the company.
UFC Fighter Miranda Maverick is expected to join an official Yes! Athletics launch event for autographs and a Q&A on her journey from wrestling to MMA. The meet and greet, along with product launch, is set for 11 a.m. to 1 p.m. Saturday, Sept. 10 at the Lenexa location, 13358 College Blvd.
This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.
For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn

2022 Startups to Watch
stats here
Related Posts on Startland News
Meet Kauffman’s new CEO: Foundation taps former diplomat, higher ed official to lead
Editor’s note: The Ewing Marion Kauffman Foundation is a financial sponsor of Startland News. A Kansas City native is poised to take leadership at one of the region’s most prominent nonprofit organizations tackling upward mobility and economic prosperity, the Ewing Marion Kauffman Foundation announced Tuesday. Dr. DeAngela Burns-Wallace has been named Kauffman’s next president and…
Negativity sells, but these producers want to give creatives love (and ownership of their art)
A pair of childhood friends from Kansas City are on a mission to help small artists bring their creative visions to life, while spreading a message of love along the way. Marquis McIntosh and Kiandre “KP” Pugh — the duo behind Lovey Dovey — said that seven years of creating their own content has prepared…
Full circle: Coffee shop and cocktail bar serve hometown hangout vibes thirsty locals won’t want to leave
Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro. This percolating day-night hotspot might not feel like it belongs in Topeka, owners say, but the uncompromising space is what the neighborhood deserves TOPEKA — Capitol City natives David Vincent…
Made in KC’s trolley cafe gets a new driver: Iconic Kansas City brand set to reopen space in August
The Made In KC Trolley in River Market — a full service cafe within a vintage, refurbished Kansas City streetcar — is winding down its run this weekend; next aboard the repurposed artifact of local history: Donutology. After being approached by Made In KC about the opportunity, Donutology will take over the trolley cafe July…

