These shoes are made for girls combat sports; now you can buy a pair down the street 

September 1, 2022  |  Startland News Staff

Yes! Athletics Defiant 1

A Kansas woman’s mission to bring girls’ athletic gear to traditionally male sports scored a big win this week as Yes! Athletics announced its move from online-only sales to local store shelves.

Furthering its reach beyond the Yes! Athletics website, the shoe brand can be purchased at three Jock’s Nitch Sports stores in Kansas — including in Lenexa and Topeka — starting Sept. 12.

Deb Tomkins North, Yes! Athletics, at the Greater Kansas City Chamber of Commerce’s 2022 Small Business Celebration

“I am excited about this partnership to have a retail location where girls can try and purchase the shoes,” said Deb Tomkins North, founder of Yes! Athletics. “Kansas was a trailblazer in women’s wrestling when they officially sanctioned in 2020 and we have seen tremendous growth in the sport.”

Click here to read more about North’s journey with Yes! Athletics.

Jock’s Nitch is owned by Phil Minton and is headquartered in Pittsburg, Kansas — where Minton founded the chain 32 years ago while a freshman at Pittsburg State University. Jock’s Nitch operates six locations across eastern Kansas.

The Pittsburg store is among those carrying North’s brand.

“We are very excited to partner with fellow Kansas Company Yes! Athletics,” Minton said. “Our business with girls and women’s sports continues to grow and are looking for innovative new companies and products like Yes! is producing.”

Can’t wait? Click here to shop Yes! Athletics online.

Shoes like Yes! Athletics’ Defiant 1 line are breathable, lightweight, and eco-friendly options for athletes in wrestling and other combat sports such as MMA. boxing, kickboxing, and powerlifting.

The shoe’s high-top design allows for excellent stability when jumping rope or lifting weights, according to the company.

UFC Fighter Miranda Maverick is expected to join an official Yes! Athletics launch event for autographs and a Q&A on her journey from wrestling to MMA. The meet and greet, along with product launch, is set for 11 a.m. to 1 p.m. Saturday, Sept. 10 at the Lenexa location, 13358 College Blvd.

This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.

For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged , ,
Featured Business
    Featured Founder

      2022 Startups to Watch

        stats here

        Related Posts on Startland News

        Your anxiety at work might not have a specific ‘trigger’: Why ignoring it will just bring more stress

        By Tommy Felts | September 4, 2023

        Kharissa Parker is a news producer, writer, certified health coach, and “Holistic Hustle” columnist for Startland News. The opinions expressed in this commentary are the author’s alone. For more of her self-care tips on how to keep your cup full, visit kparker.co. Seventy-two percent of people experience stress to the extent that it interferes with…

        Headline-grabbing entrepreneurs join ScaleUP! KC on their way to ‘that next tier’

        By Tommy Felts | September 4, 2023

        Twenty of Kansas City’s most promising young companies — including the KC Chamber’s “Emerging Business of the Year” — are among the latest cohort of ScaleUP! Kansas City, the metro’s longest running program for growth-minded entrepreneurs with scaling businesses. ScaleUP! Kansas City companies receive coaching, perspective and connections to scale, create new jobs, open new…

        Kansas City startup among leading fintech finalists in NXTSTAGE competition

        By Tommy Felts | September 4, 2023

        An AI-infused startup led by Kansas City serial founder Jannae Gammage is poised to compete against seven other finalists in this fall’s NXTSTAGE innovation showcase in Wichita. Foresight — a fintech platform that aims to open funding opportunities for underserved borrowers by assessing credit risk, fraud and biases — was selected as finalist for the…

        Report: NFL Draft festivities scored $164.3M in economic impact for Kansas City

        By Tommy Felts | August 26, 2023

        Despite the stress of feeding thousands of people, a propane tank running out, and a fryer overheating — plus paying the vendor fee — KC’s Wing Bar owner Keshia Clark said teaming up with the NFL Draft in April was definitely worth it for her business. “We saw in three days what one middle class…