These shoes are made for girls combat sports; now you can buy a pair down the street
September 1, 2022 | Startland News Staff
A Kansas woman’s mission to bring girls’ athletic gear to traditionally male sports scored a big win this week as Yes! Athletics announced its move from online-only sales to local store shelves.
Furthering its reach beyond the Yes! Athletics website, the shoe brand can be purchased at three Jock’s Nitch Sports stores in Kansas — including in Lenexa and Topeka — starting Sept. 12.
Deb Tomkins North, Yes! Athletics, at the Greater Kansas City Chamber of Commerce’s 2022 Small Business Celebration
“I am excited about this partnership to have a retail location where girls can try and purchase the shoes,” said Deb Tomkins North, founder of Yes! Athletics. “Kansas was a trailblazer in women’s wrestling when they officially sanctioned in 2020 and we have seen tremendous growth in the sport.”
Click here to read more about North’s journey with Yes! Athletics.
Jock’s Nitch is owned by Phil Minton and is headquartered in Pittsburg, Kansas — where Minton founded the chain 32 years ago while a freshman at Pittsburg State University. Jock’s Nitch operates six locations across eastern Kansas.
The Pittsburg store is among those carrying North’s brand.
“We are very excited to partner with fellow Kansas Company Yes! Athletics,” Minton said. “Our business with girls and women’s sports continues to grow and are looking for innovative new companies and products like Yes! is producing.”
Can’t wait? Click here to shop Yes! Athletics online.
Shoes like Yes! Athletics’ Defiant 1 line are breathable, lightweight, and eco-friendly options for athletes in wrestling and other combat sports such as MMA. boxing, kickboxing, and powerlifting.
The shoe’s high-top design allows for excellent stability when jumping rope or lifting weights, according to the company.
UFC Fighter Miranda Maverick is expected to join an official Yes! Athletics launch event for autographs and a Q&A on her journey from wrestling to MMA. The meet and greet, along with product launch, is set for 11 a.m. to 1 p.m. Saturday, Sept. 10 at the Lenexa location, 13358 College Blvd.
This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.
For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn
2022 Startups to Watch
stats here
Related Posts on Startland News
It started with street smarts and a spit handshake; the only thing MADE MOBB was missing: a business book
Editor’s note: Startland News’ coverage of Global Entrepreneurship Week-Kansas City is made possible by the support of Husch Blackwell. Celebrating the victories is easy, said Vu Radley, calling out a decade in business for his streetwear company, MADE MOBB, along with high profile partnerships ranging from UMKC and United Way to the Kansas Chiefs and…
LaunchKC awards $300K: Six new startups enter the winners’ circle with KC investments
Editor’s note: Startland News’ coverage of Global Entrepreneurship Week-Kansas City is made possible by the support of Husch Blackwell. Emerging entrepreneurs don’t need Silicon Valley to launch or scale their startups, said Holly Andra Small, leader of one of six companies announced Tuesday as $50,000 winners in LaunchKC’s grants competition. “We were so excited,” said…
Digital Health KC earns $2M federal grant, doubled by matching funds from Kauffman Foundation
Three weeks after Kansas City’s designation as a U.S. “Tech Hub,” the region has earned “tremendous funding to jumpstart KC’s digital health cluster,” said Maria Meyers, informally announcing a $2 million federal grant — matched by an award from the Ewing Marion Kauffman Foundation. The Build to Scale grant was awarded to the University of…
Pitch competition at GEW Topeka puts $38K on the line for women, entrepreneurs of color
Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro. TOPEKA — Building an equitable business community in Shawnee County is critical to economic development in and around the state’s capital city, said Glenda Washington. A pitch competition slated for…