These shoes are made for girls combat sports; now you can buy a pair down the street
September 1, 2022 | Startland News Staff
A Kansas woman’s mission to bring girls’ athletic gear to traditionally male sports scored a big win this week as Yes! Athletics announced its move from online-only sales to local store shelves.
Furthering its reach beyond the Yes! Athletics website, the shoe brand can be purchased at three Jock’s Nitch Sports stores in Kansas — including in Lenexa and Topeka — starting Sept. 12.
Deb Tomkins North, Yes! Athletics, at the Greater Kansas City Chamber of Commerce’s 2022 Small Business Celebration
“I am excited about this partnership to have a retail location where girls can try and purchase the shoes,” said Deb Tomkins North, founder of Yes! Athletics. “Kansas was a trailblazer in women’s wrestling when they officially sanctioned in 2020 and we have seen tremendous growth in the sport.”
Click here to read more about North’s journey with Yes! Athletics.
Jock’s Nitch is owned by Phil Minton and is headquartered in Pittsburg, Kansas — where Minton founded the chain 32 years ago while a freshman at Pittsburg State University. Jock’s Nitch operates six locations across eastern Kansas.
The Pittsburg store is among those carrying North’s brand.
“We are very excited to partner with fellow Kansas Company Yes! Athletics,” Minton said. “Our business with girls and women’s sports continues to grow and are looking for innovative new companies and products like Yes! is producing.”
Can’t wait? Click here to shop Yes! Athletics online.
Shoes like Yes! Athletics’ Defiant 1 line are breathable, lightweight, and eco-friendly options for athletes in wrestling and other combat sports such as MMA. boxing, kickboxing, and powerlifting.
The shoe’s high-top design allows for excellent stability when jumping rope or lifting weights, according to the company.
UFC Fighter Miranda Maverick is expected to join an official Yes! Athletics launch event for autographs and a Q&A on her journey from wrestling to MMA. The meet and greet, along with product launch, is set for 11 a.m. to 1 p.m. Saturday, Sept. 10 at the Lenexa location, 13358 College Blvd.
This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.
For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn
2022 Startups to Watch
stats here
Related Posts on Startland News
Designed with minimal parking, KC Current wants you to carpool to team’s next home match
A just-announced tech tool aims to help KC Current fans make sustainable and affordable transportation an easier choice on matchday as the hometown team continues a string of development wins at its new riverfront stadium. Current Carpool — a new feature from the free WAY TO GO trip planning and carpool matching app — connects…
Crossroads small biz owners to Royals: Come back with a better plan (and put it in writing)
It didn’t have to be this way, said Crossroads business owners, blaming Tuesday’s failed stadium sales tax initiative on what they viewed as a lack of transparency and legally binding agreements, too many last-minute deals and changes, and a disregard for community input. Most, however, hope the conversation isn’t entirely finished. Jackson County voters this…
These founders just earned Digital Sandbox KC funds; next comes proving their concepts
A trio of newly funded Digital Sandbox KC companies includes a closely-guarded startup launched by an exited Pipeline founder who also helped bring headline-grabbing sports tech to the forefront of the Kansas City innovation scene. Mission Hills, Kansas-based Chemniscient (pronounced kemʹniSH(Ə)nt) is currently operating confidentially and is not disclosing any product information to the public…
Voters hand Royals, Chiefs a resounding defeat on sales tax that would’ve funded stadium projects
Editor’s note: The following story was published by KCUR, Kansas City’s NPR member station, and a fellow member of the KC Media Collective. Click here to read the original story or here to sign up for KCUR’s email newsletter. The 3/8th-cent sales tax extension would have helped build a new Kansas City Royals stadium downtown as well as fund renovations…