These shoes are made for girls combat sports; now you can buy a pair down the street 

September 1, 2022  |  Startland News Staff

Yes! Athletics Defiant 1

A Kansas woman’s mission to bring girls’ athletic gear to traditionally male sports scored a big win this week as Yes! Athletics announced its move from online-only sales to local store shelves.

Furthering its reach beyond the Yes! Athletics website, the shoe brand can be purchased at three Jock’s Nitch Sports stores in Kansas — including in Lenexa and Topeka — starting Sept. 12.

Deb Tomkins North, Yes! Athletics, at the Greater Kansas City Chamber of Commerce’s 2022 Small Business Celebration

“I am excited about this partnership to have a retail location where girls can try and purchase the shoes,” said Deb Tomkins North, founder of Yes! Athletics. “Kansas was a trailblazer in women’s wrestling when they officially sanctioned in 2020 and we have seen tremendous growth in the sport.”

Click here to read more about North’s journey with Yes! Athletics.

Jock’s Nitch is owned by Phil Minton and is headquartered in Pittsburg, Kansas — where Minton founded the chain 32 years ago while a freshman at Pittsburg State University. Jock’s Nitch operates six locations across eastern Kansas.

The Pittsburg store is among those carrying North’s brand.

“We are very excited to partner with fellow Kansas Company Yes! Athletics,” Minton said. “Our business with girls and women’s sports continues to grow and are looking for innovative new companies and products like Yes! is producing.”

Can’t wait? Click here to shop Yes! Athletics online.

Shoes like Yes! Athletics’ Defiant 1 line are breathable, lightweight, and eco-friendly options for athletes in wrestling and other combat sports such as MMA. boxing, kickboxing, and powerlifting.

The shoe’s high-top design allows for excellent stability when jumping rope or lifting weights, according to the company.

UFC Fighter Miranda Maverick is expected to join an official Yes! Athletics launch event for autographs and a Q&A on her journey from wrestling to MMA. The meet and greet, along with product launch, is set for 11 a.m. to 1 p.m. Saturday, Sept. 10 at the Lenexa location, 13358 College Blvd.

This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.

For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged , ,
Featured Business
    Featured Founder

      2022 Startups to Watch

        stats here

        Related Posts on Startland News

        Kauffman Foundation revises funding priorities to three key areas, sharing first public details of its new strategic focus

        By Tommy Felts | April 30, 2024

        A refreshed vision for the Ewing Marion Kauffman Foundation aims to make Kansas City a national model for equitable economic mobility, dismantling systemic barriers and setting generations of historically under-resourced communities on the path to prosperity, according to just-released details from the influential organization. Updates to the Kauffman Foundation’s strategy come after the summer 2023…

        Jeff Rohr, SquareOffs

        MTC hits $50M investment milestone through its state-sponsored venture capital program

        By Tommy Felts | April 30, 2024

        JEFFERSON CITY, Missouri — A Show-Me State program launched a decade ago to drive economic development in Missouri and support tech founders has surpassed $50 million in equity-based investments for nearly 160 Missouri-based technology startups. The Missouri Technology Corporation announced the milestone Tuesday, lauding its Innovation, Development, and Entrepreneurial Advancement (IDEA) Fund for impact that…

        Closing the funding and resource gap for women-owned businesses 

        By Tommy Felts | April 29, 2024

        Editor’s note: The opinions expressed in this commentary are the author’s alone. Latasha Randle is a Strategy & Small Business Program Manager at Block Advisors by H&R Block, which was founded in Kansas City and boasts its headquarters in downtown KC.  Small businesses are the foundation of a flourishing economy. Every business, big or small,…

        How Independence’s new speakeasy vibes tie into the ‘goats and rabbits’ of Kansas City’s past

        By Tommy Felts | April 27, 2024

        Revitalization efforts needn’t overwrite history, said Bree and Travis Gensler, whose new venture in downtown Independence aims to infuse spirits of 2024 into the historic square without losing memories of the area’s storied past. Their latest pour: The Sentinel Room. Four years ago, the couple purchased a building on Lexington Avenue that contains three commercial…