These shoes are made for girls combat sports; now you can buy a pair down the street 

September 1, 2022  |  Startland News Staff

Yes! Athletics Defiant 1

A Kansas woman’s mission to bring girls’ athletic gear to traditionally male sports scored a big win this week as Yes! Athletics announced its move from online-only sales to local store shelves.

Furthering its reach beyond the Yes! Athletics website, the shoe brand can be purchased at three Jock’s Nitch Sports stores in Kansas — including in Lenexa and Topeka — starting Sept. 12.

Deb Tomkins North, Yes! Athletics, at the Greater Kansas City Chamber of Commerce’s 2022 Small Business Celebration

“I am excited about this partnership to have a retail location where girls can try and purchase the shoes,” said Deb Tomkins North, founder of Yes! Athletics. “Kansas was a trailblazer in women’s wrestling when they officially sanctioned in 2020 and we have seen tremendous growth in the sport.”

Click here to read more about North’s journey with Yes! Athletics.

Jock’s Nitch is owned by Phil Minton and is headquartered in Pittsburg, Kansas — where Minton founded the chain 32 years ago while a freshman at Pittsburg State University. Jock’s Nitch operates six locations across eastern Kansas.

The Pittsburg store is among those carrying North’s brand.

“We are very excited to partner with fellow Kansas Company Yes! Athletics,” Minton said. “Our business with girls and women’s sports continues to grow and are looking for innovative new companies and products like Yes! is producing.”

Can’t wait? Click here to shop Yes! Athletics online.

Shoes like Yes! Athletics’ Defiant 1 line are breathable, lightweight, and eco-friendly options for athletes in wrestling and other combat sports such as MMA. boxing, kickboxing, and powerlifting.

The shoe’s high-top design allows for excellent stability when jumping rope or lifting weights, according to the company.

UFC Fighter Miranda Maverick is expected to join an official Yes! Athletics launch event for autographs and a Q&A on her journey from wrestling to MMA. The meet and greet, along with product launch, is set for 11 a.m. to 1 p.m. Saturday, Sept. 10 at the Lenexa location, 13358 College Blvd.

This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.

For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged , ,
Featured Business
    Featured Founder

      2022 Startups to Watch

        stats here

        Related Posts on Startland News

        KC-built Raven Space Systems awarded $1.8M contract via Air Force’s innovation arm

        By Tommy Felts | November 19, 2024

        A LaunchKC alum’s latest stratospheric news: a hefty U.S. defense contract to produce 3D-printed reentry aeroshells for hypersonic flight testing — a breakthrough technology that’s expected to address some of the of most pressing challenges faced by today’s Air Force. Raven Space Systems on Monday announced the $1,800,000 STTR (Small Business Technology Transfer) Phase II contract.…

        SafetyCulture names new CEO as founder moves into new strategic executive role

        By Tommy Felts | November 18, 2024

        A global tech company with its U.S. headquarters in Kansas City is transitioning to American leadership. Kelly Vohs, a New York-based executive and former Green Beret in the U.S. Special Forces, is set to become CEO of the Australian company SafetyCulture Jan. 1 Founder Luke Anear, who long served as the rapidly scaling business’ CEO…

        GEWKC adds full day of Spanish programming to serve growing community of entrepreneurs

        By Tommy Felts | November 18, 2024

        Editor’s note: This story was originally published by Missouri Business Alert, a member of the Kansas City Media Collective, which also includes Startland News, KCUR 89.3, American Public Square, Kansas City PBS/Flatland, and The Kansas City Beacon. Click here to read the original story. Para leer una versión de esta historia en español, haga clic aquí. When Ana…

        Young mom’s apparel for crawling babies wins best fit for UMKC Side Hustle Challenge

        By Tommy Felts | November 15, 2024

        Riley Rhoads knows firsthand how overwhelming it is to shop for baby clothes, the University of Missouri-Kansas City student and new mother shared, so she created a product to help fellow moms. Hold Tight Baby — Rhoads’ venture that earned her first place at UMKC’s Side Hustle Challenge — makes pants for crawling babies. The…