These shoes are made for girls combat sports; now you can buy a pair down the street 

September 1, 2022  |  Startland News Staff

Yes! Athletics Defiant 1

A Kansas woman’s mission to bring girls’ athletic gear to traditionally male sports scored a big win this week as Yes! Athletics announced its move from online-only sales to local store shelves.

Furthering its reach beyond the Yes! Athletics website, the shoe brand can be purchased at three Jock’s Nitch Sports stores in Kansas — including in Lenexa and Topeka — starting Sept. 12.

Deb Tomkins North, Yes! Athletics, at the Greater Kansas City Chamber of Commerce’s 2022 Small Business Celebration

“I am excited about this partnership to have a retail location where girls can try and purchase the shoes,” said Deb Tomkins North, founder of Yes! Athletics. “Kansas was a trailblazer in women’s wrestling when they officially sanctioned in 2020 and we have seen tremendous growth in the sport.”

Click here to read more about North’s journey with Yes! Athletics.

Jock’s Nitch is owned by Phil Minton and is headquartered in Pittsburg, Kansas — where Minton founded the chain 32 years ago while a freshman at Pittsburg State University. Jock’s Nitch operates six locations across eastern Kansas.

The Pittsburg store is among those carrying North’s brand.

“We are very excited to partner with fellow Kansas Company Yes! Athletics,” Minton said. “Our business with girls and women’s sports continues to grow and are looking for innovative new companies and products like Yes! is producing.”

Can’t wait? Click here to shop Yes! Athletics online.

Shoes like Yes! Athletics’ Defiant 1 line are breathable, lightweight, and eco-friendly options for athletes in wrestling and other combat sports such as MMA. boxing, kickboxing, and powerlifting.

The shoe’s high-top design allows for excellent stability when jumping rope or lifting weights, according to the company.

UFC Fighter Miranda Maverick is expected to join an official Yes! Athletics launch event for autographs and a Q&A on her journey from wrestling to MMA. The meet and greet, along with product launch, is set for 11 a.m. to 1 p.m. Saturday, Sept. 10 at the Lenexa location, 13358 College Blvd.

This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.

For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged , ,
Featured Business
    Featured Founder

      2022 Startups to Watch

        stats here

        Related Posts on Startland News

        cash money

        Angel investors recommit to KC with new fund

        By Tommy Felts | September 8, 2015

        A new micro venture investment fund launched in Kansas City last week is targeting local, regional and national technology and science startups for funding. The fund, run by Angel Capital Group, is targeting $1 million to $5 million in capital to invest. This isn’t ACG’s first funding effort in Kansas City. The organization has a…

        Events Preview: Working with co-founders

        By Tommy Felts | September 3, 2015

        There are a boatload of entrepreneurial events hosted in Kansas City on a weekly basis. Whether you’re an entrepreneur, investor, supporter or curious Kansas Citian, we’d recommend these upcoming events for you. WEEKLY EVENT PREVIEW September First Friday @ Think Big When: September 4 @ 5:00 pm – 8:00 pm Where: Think Big Coworking We’re back for another First…

        MECA Challenge engages KC students in entrepreneurship

        By Tommy Felts | September 3, 2015

        For two years, MECA Challenge has been working with Kansas City’s students to instill an entrepreneurial mindset. This fall, organizers are all-in with the first of five MECA Challenges of the season set for tomorrow, Friday, at Blue Valley CAPS. The program is a one-day event for student groups in which they work on teams with…

        ‘No regrets’: KC startup Knoda closing its doors

        By Tommy Felts | September 3, 2015

        Rather than lamenting the death of their company, a team of startup founders is drawing valuable lessons from their entrepreneurial experience and forging ahead. Kansas City-based Knoda — which created a social platform allowing users to make, track and rank various predictions — recently announced to users that it was going to shut down operations.…