These shoes are made for girls combat sports; now you can buy a pair down the street
September 1, 2022 | Startland News Staff
A Kansas woman’s mission to bring girls’ athletic gear to traditionally male sports scored a big win this week as Yes! Athletics announced its move from online-only sales to local store shelves.
Furthering its reach beyond the Yes! Athletics website, the shoe brand can be purchased at three Jock’s Nitch Sports stores in Kansas — including in Lenexa and Topeka — starting Sept. 12.
Deb Tomkins North, Yes! Athletics, at the Greater Kansas City Chamber of Commerce’s 2022 Small Business Celebration
“I am excited about this partnership to have a retail location where girls can try and purchase the shoes,” said Deb Tomkins North, founder of Yes! Athletics. “Kansas was a trailblazer in women’s wrestling when they officially sanctioned in 2020 and we have seen tremendous growth in the sport.”
Click here to read more about North’s journey with Yes! Athletics.
Jock’s Nitch is owned by Phil Minton and is headquartered in Pittsburg, Kansas — where Minton founded the chain 32 years ago while a freshman at Pittsburg State University. Jock’s Nitch operates six locations across eastern Kansas.
The Pittsburg store is among those carrying North’s brand.
“We are very excited to partner with fellow Kansas Company Yes! Athletics,” Minton said. “Our business with girls and women’s sports continues to grow and are looking for innovative new companies and products like Yes! is producing.”
Can’t wait? Click here to shop Yes! Athletics online.
Shoes like Yes! Athletics’ Defiant 1 line are breathable, lightweight, and eco-friendly options for athletes in wrestling and other combat sports such as MMA. boxing, kickboxing, and powerlifting.
The shoe’s high-top design allows for excellent stability when jumping rope or lifting weights, according to the company.
UFC Fighter Miranda Maverick is expected to join an official Yes! Athletics launch event for autographs and a Q&A on her journey from wrestling to MMA. The meet and greet, along with product launch, is set for 11 a.m. to 1 p.m. Saturday, Sept. 10 at the Lenexa location, 13358 College Blvd.
This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.
For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn
2022 Startups to Watch
stats here
Related Posts on Startland News
Sizzling startup Video Fizz to represent KC in national Techweek competition
After a sizzling summer, Video Fizz is continuing its hot streak with a growing investment round and a chance to win more funding at a national pitch contest. Founded by Laura Steward, Video Fizz in September won a $50,000 grant as part of the LaunchKC pitch competition. Video Fizz, an app that enables collaboration to…
Listen: How does Kansas City regard failure?
In the entrepreneurial world, the word “failure” takes many definitions. For some entrepreneurs, failure is a badge of honor, while for others it’s taboo. Regardless, failure is a part of reality amongst startups and it’s a topic that’s been examined at length in Kansas City’s entrepreneurial community. KCUR’s Up To Date recently hosted Startland editor-in-chief Bobby Burch, Pipeline Inc.…
Events Preview: Compute Midwest, Shark Tank
There are a boatload of entrepreneurial events hosted in Kansas City on a weekly basis. Whether you’re an entrepreneur, investor, supporter or curious Kansas Citian, we’d recommend these upcoming events for you. WEEKLY EVENT PREVIEW Compute Midwest When: October 22 – 23 Where: Municipal Arena Over a thousand remarkable people from around the globe will converge in…
Lager: Why I quit my cushy job for a broke startup
It’s 4:03 a.m. My bedroom is still dark and the late August heat leaves me little need for a blanket. I lay here wide-awake, arms crossed behind my head on a pillow that’s too thin, while the rest of the world sleeps in deep peacefulness. I hear nothing, save for the wind occasionally singing outside…