These shoes are made for girls combat sports; now you can buy a pair down the street
September 1, 2022 | Startland News Staff
A Kansas woman’s mission to bring girls’ athletic gear to traditionally male sports scored a big win this week as Yes! Athletics announced its move from online-only sales to local store shelves.
Furthering its reach beyond the Yes! Athletics website, the shoe brand can be purchased at three Jock’s Nitch Sports stores in Kansas — including in Lenexa and Topeka — starting Sept. 12.

Deb Tomkins North, Yes! Athletics, at the Greater Kansas City Chamber of Commerce’s 2022 Small Business Celebration
“I am excited about this partnership to have a retail location where girls can try and purchase the shoes,” said Deb Tomkins North, founder of Yes! Athletics. “Kansas was a trailblazer in women’s wrestling when they officially sanctioned in 2020 and we have seen tremendous growth in the sport.”
Click here to read more about North’s journey with Yes! Athletics.
Jock’s Nitch is owned by Phil Minton and is headquartered in Pittsburg, Kansas — where Minton founded the chain 32 years ago while a freshman at Pittsburg State University. Jock’s Nitch operates six locations across eastern Kansas.
The Pittsburg store is among those carrying North’s brand.
“We are very excited to partner with fellow Kansas Company Yes! Athletics,” Minton said. “Our business with girls and women’s sports continues to grow and are looking for innovative new companies and products like Yes! is producing.”
Can’t wait? Click here to shop Yes! Athletics online.
Shoes like Yes! Athletics’ Defiant 1 line are breathable, lightweight, and eco-friendly options for athletes in wrestling and other combat sports such as MMA. boxing, kickboxing, and powerlifting.
The shoe’s high-top design allows for excellent stability when jumping rope or lifting weights, according to the company.
UFC Fighter Miranda Maverick is expected to join an official Yes! Athletics launch event for autographs and a Q&A on her journey from wrestling to MMA. The meet and greet, along with product launch, is set for 11 a.m. to 1 p.m. Saturday, Sept. 10 at the Lenexa location, 13358 College Blvd.
This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.
For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn

2022 Startups to Watch
stats here
Related Posts on Startland News
Another Uber fiasco? KCMO proposes $600 fee, regulations for Airbnb hosts
Recently proposed city regulations could throw Kansas City home-sharing in the doghouse. More than 100 area hosts and guests of services like Airbnb and VRBO fueled a discussion Monday on home-sharing regulations that the City of Kansas City, Mo., is proposing after complaints of abuse. Led by assistant city manager Rick Usher, city officials met…
Kansas City is a top 10 locale for women-owned businesses
The Kansas City area is a top destination for women to own a business, according to a new report. A study released Monday by personal finance website WalletHub placed Kansas City in the top 10 U.S. cities for women-owned businesses. WalletHub ranked the 100 most-populated metropolitan areas, doling out points for new business friendliness, female…
Locally-made drone designed to save servicemen, civilians’ lives
An injured soldier is miles away from medical help, holed up in a countryside village. Reaching him by medevac helicopter isn’t an option and ground Humvee ambulance will take hours. The soldier doesn’t have hours. Usually, it’s a scenario that unfortunately results in death. But Pulse Aerospace, based in Lawrence, Kan., is working to change…

