These shoes are made for girls combat sports; now you can buy a pair down the street
September 1, 2022 | Startland News Staff
A Kansas woman’s mission to bring girls’ athletic gear to traditionally male sports scored a big win this week as Yes! Athletics announced its move from online-only sales to local store shelves.
Furthering its reach beyond the Yes! Athletics website, the shoe brand can be purchased at three Jock’s Nitch Sports stores in Kansas — including in Lenexa and Topeka — starting Sept. 12.
Deb Tomkins North, Yes! Athletics, at the Greater Kansas City Chamber of Commerce’s 2022 Small Business Celebration
“I am excited about this partnership to have a retail location where girls can try and purchase the shoes,” said Deb Tomkins North, founder of Yes! Athletics. “Kansas was a trailblazer in women’s wrestling when they officially sanctioned in 2020 and we have seen tremendous growth in the sport.”
Click here to read more about North’s journey with Yes! Athletics.
Jock’s Nitch is owned by Phil Minton and is headquartered in Pittsburg, Kansas — where Minton founded the chain 32 years ago while a freshman at Pittsburg State University. Jock’s Nitch operates six locations across eastern Kansas.
The Pittsburg store is among those carrying North’s brand.
“We are very excited to partner with fellow Kansas Company Yes! Athletics,” Minton said. “Our business with girls and women’s sports continues to grow and are looking for innovative new companies and products like Yes! is producing.”
Can’t wait? Click here to shop Yes! Athletics online.
Shoes like Yes! Athletics’ Defiant 1 line are breathable, lightweight, and eco-friendly options for athletes in wrestling and other combat sports such as MMA. boxing, kickboxing, and powerlifting.
The shoe’s high-top design allows for excellent stability when jumping rope or lifting weights, according to the company.
UFC Fighter Miranda Maverick is expected to join an official Yes! Athletics launch event for autographs and a Q&A on her journey from wrestling to MMA. The meet and greet, along with product launch, is set for 11 a.m. to 1 p.m. Saturday, Sept. 10 at the Lenexa location, 13358 College Blvd.
This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.
For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn
2022 Startups to Watch
stats here
Related Posts on Startland News
The red carpet, garageband and laboratory of funding models
Editor’s note: The opinions expressed in this commentary are the author’s alone. “Funding! Funding! Funding!” It’s the warrior’s cry of the startup community. In the world of entrepreneurship, there’s an incredible amount of pressure to run a startup that can be described as “disruptive,” “innovative” and “scalable.” Those descriptions come with a hefty price tag,…
Kauffman Foundation CEO serves up 5 policies for entrepreneurial growth
Adaptation, experimentation and research. No, those aren’t tips to run a startup. Rather, they’re a few of the recommendations for lawmakers to consider if they’d like to spur nationwide entrepreneurial growth, according to Wendy Guillies, CEO of the Ewing Marion Kauffman Foundation. Now nearly a year into her tenure as CEO, Guillies recently presented five…
Google opens applications for Digital Inclusion Fellowship
Just two months after it unveiled free access to gigabit internet for low-income households in Kansas City, Google Fiber is again ramping up efforts to close the digital divide. In partnership with the Nonprofit Technology Network, Google Fiber has again opened applications for its Digital Inclusion Fellowship, this time looking for 22 bright minds to…
Crawl through Kansas City’s startup scene with this happy hour tour
After a two-year hiatus, a popular city-wide tour of area startups will return to offer residents a chance to learn about the entrepreneurs and innovative businesses around them. Set for May 20, the 2016 Kansas City Startup Crawl will wind its way through several of the area’s startup hotbeds, highlighting coworking studios, accelerators and community…