These shoes are made for girls combat sports; now you can buy a pair down the street 

September 1, 2022  |  Startland News Staff

Yes! Athletics Defiant 1

A Kansas woman’s mission to bring girls’ athletic gear to traditionally male sports scored a big win this week as Yes! Athletics announced its move from online-only sales to local store shelves.

Furthering its reach beyond the Yes! Athletics website, the shoe brand can be purchased at three Jock’s Nitch Sports stores in Kansas — including in Lenexa and Topeka — starting Sept. 12.

Deb Tomkins North, Yes! Athletics, at the Greater Kansas City Chamber of Commerce’s 2022 Small Business Celebration

“I am excited about this partnership to have a retail location where girls can try and purchase the shoes,” said Deb Tomkins North, founder of Yes! Athletics. “Kansas was a trailblazer in women’s wrestling when they officially sanctioned in 2020 and we have seen tremendous growth in the sport.”

Click here to read more about North’s journey with Yes! Athletics.

Jock’s Nitch is owned by Phil Minton and is headquartered in Pittsburg, Kansas — where Minton founded the chain 32 years ago while a freshman at Pittsburg State University. Jock’s Nitch operates six locations across eastern Kansas.

The Pittsburg store is among those carrying North’s brand.

“We are very excited to partner with fellow Kansas Company Yes! Athletics,” Minton said. “Our business with girls and women’s sports continues to grow and are looking for innovative new companies and products like Yes! is producing.”

Can’t wait? Click here to shop Yes! Athletics online.

Shoes like Yes! Athletics’ Defiant 1 line are breathable, lightweight, and eco-friendly options for athletes in wrestling and other combat sports such as MMA. boxing, kickboxing, and powerlifting.

The shoe’s high-top design allows for excellent stability when jumping rope or lifting weights, according to the company.

UFC Fighter Miranda Maverick is expected to join an official Yes! Athletics launch event for autographs and a Q&A on her journey from wrestling to MMA. The meet and greet, along with product launch, is set for 11 a.m. to 1 p.m. Saturday, Sept. 10 at the Lenexa location, 13358 College Blvd.

This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.

For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged , ,
Featured Business
    Featured Founder

      2022 Startups to Watch

        stats here

        Related Posts on Startland News

        Missouri Tech Corp. dishes $375K to Kansas City startups

        By Tommy Felts | June 30, 2016

        Two Kansas City startups are among a dozen firms in Missouri that have received a total of $2.1 million from the Missouri Technology Corporation. Kansas City-based tech firms PopBookings and Moblico both nabbed matching funds — $300,000 and $75,000 respectively — from the MTC that will boost their operations. “We are supporting Missouri’s thriving innovation…

        Science City merger to bolster local STEM education

        By Tommy Felts | June 30, 2016

        Officials leading the merger of two non-profit science organizations hope their combined efforts will translate to more STEM professionals in Kansas City. A science museum, Union Station’s Science City is merging with Kansas City-based Science Pioneers to offer complementary science events, activities and programs. The merger — which will be complete July 1 — aims…

        $10M earmarked for Kansas City tech talent development

        By Tommy Felts | June 29, 2016

        Kansas City’s Full Employment Council is doubling down on its efforts to train techies. U.S. Deputy Secretary of Labor Chris Lu is visiting Kansas City Wednesday as part of the FEC’s announcement that it earned a $5 million grant to train young adults in IT, healthcare, financial services and advanced manufacturing. And thanks to matching…

        North Kansas City to receive area’s largest coworking studio

        By Tommy Felts | June 29, 2016

        North Kansas City will soon boast the metro’s largest coworking facility. The first shared workspace in North Kansas City, iWerx’s massive 33,000-square-feet facility is scheduled to open in July for entrepreneurs hoping to work in a community of innovators. iWerx also will house a business incubator that hopes foster entrepreneurial vibrancy in North Kansas City.…