These shoes are made for girls combat sports; now you can buy a pair down the street 

September 1, 2022  |  Startland News Staff

Yes! Athletics Defiant 1

A Kansas woman’s mission to bring girls’ athletic gear to traditionally male sports scored a big win this week as Yes! Athletics announced its move from online-only sales to local store shelves.

Furthering its reach beyond the Yes! Athletics website, the shoe brand can be purchased at three Jock’s Nitch Sports stores in Kansas — including in Lenexa and Topeka — starting Sept. 12.

Deb Tomkins North, Yes! Athletics, at the Greater Kansas City Chamber of Commerce’s 2022 Small Business Celebration

“I am excited about this partnership to have a retail location where girls can try and purchase the shoes,” said Deb Tomkins North, founder of Yes! Athletics. “Kansas was a trailblazer in women’s wrestling when they officially sanctioned in 2020 and we have seen tremendous growth in the sport.”

Click here to read more about North’s journey with Yes! Athletics.

Jock’s Nitch is owned by Phil Minton and is headquartered in Pittsburg, Kansas — where Minton founded the chain 32 years ago while a freshman at Pittsburg State University. Jock’s Nitch operates six locations across eastern Kansas.

The Pittsburg store is among those carrying North’s brand.

“We are very excited to partner with fellow Kansas Company Yes! Athletics,” Minton said. “Our business with girls and women’s sports continues to grow and are looking for innovative new companies and products like Yes! is producing.”

Can’t wait? Click here to shop Yes! Athletics online.

Shoes like Yes! Athletics’ Defiant 1 line are breathable, lightweight, and eco-friendly options for athletes in wrestling and other combat sports such as MMA. boxing, kickboxing, and powerlifting.

The shoe’s high-top design allows for excellent stability when jumping rope or lifting weights, according to the company.

UFC Fighter Miranda Maverick is expected to join an official Yes! Athletics launch event for autographs and a Q&A on her journey from wrestling to MMA. The meet and greet, along with product launch, is set for 11 a.m. to 1 p.m. Saturday, Sept. 10 at the Lenexa location, 13358 College Blvd.

This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.

For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged , ,
Featured Business
    Featured Founder

      2022 Startups to Watch

        stats here

        Related Posts on Startland News

        Events Preview: Launch[ED] Day 2016

        By Tommy Felts | September 22, 2016

        There are a boatload of entrepreneurial events hosted in Kansas City on a weekly basis. Whether you’re an entrepreneur, investor, supporter or curious Kansas Citian, we’d recommend these upcoming events for you. WEEKLY EVENT PREVIEW Investor & Startup Panel When: September 22 @ 5:30 pm – 7:30 pm Where: Grid Collaborative Workspace Happy Hour and…

        Darcy Howe

        KCRise fund lands $10M to kickoff startup investing

        By Tommy Felts | September 22, 2016

        Kansas City-area startups have a new, local fund to boost their investment rounds. The KCRise fund announced Thursday the closing of $10 million that will co-invest with institutional venture capital groups in early-stage companies based in the Kansas City area. Launched in February in conjunction with the KC Rising economic initiative, the fund was created…

        Tech leaders: KC is built to be a hub for driverless cars

        By Tommy Felts | September 22, 2016

        The Obama administration on Tuesday revealed a set of guidelines for automakers to ensure a safe, efficient rollout of self-driving vehicles in the United States. The rapid development of autonomous vehicle tech, according to the administration, makes it clear that its emergence into American’s everyday life is no longer a question of if — but…

        Parallels emerge between Midwest, Belfast entrepreneurs

        By Tommy Felts | September 21, 2016

        Belfast, Northern Ireland — Despite the some 4,000 miles between them, entrepreneurs in Northern Ireland and the Midwest have more in common than one may know. During a series of business and social gatherings with members of the Pipeline entrepreneurial fellowship program, Belfast entrepreneurs quickly learned how similar they are to those in America’s “flyover”…