These shoes are made for girls combat sports; now you can buy a pair down the street 

September 1, 2022  |  Startland News Staff

Yes! Athletics Defiant 1

A Kansas woman’s mission to bring girls’ athletic gear to traditionally male sports scored a big win this week as Yes! Athletics announced its move from online-only sales to local store shelves.

Furthering its reach beyond the Yes! Athletics website, the shoe brand can be purchased at three Jock’s Nitch Sports stores in Kansas — including in Lenexa and Topeka — starting Sept. 12.

Deb Tomkins North, Yes! Athletics, at the Greater Kansas City Chamber of Commerce’s 2022 Small Business Celebration

“I am excited about this partnership to have a retail location where girls can try and purchase the shoes,” said Deb Tomkins North, founder of Yes! Athletics. “Kansas was a trailblazer in women’s wrestling when they officially sanctioned in 2020 and we have seen tremendous growth in the sport.”

Click here to read more about North’s journey with Yes! Athletics.

Jock’s Nitch is owned by Phil Minton and is headquartered in Pittsburg, Kansas — where Minton founded the chain 32 years ago while a freshman at Pittsburg State University. Jock’s Nitch operates six locations across eastern Kansas.

The Pittsburg store is among those carrying North’s brand.

“We are very excited to partner with fellow Kansas Company Yes! Athletics,” Minton said. “Our business with girls and women’s sports continues to grow and are looking for innovative new companies and products like Yes! is producing.”

Can’t wait? Click here to shop Yes! Athletics online.

Shoes like Yes! Athletics’ Defiant 1 line are breathable, lightweight, and eco-friendly options for athletes in wrestling and other combat sports such as MMA. boxing, kickboxing, and powerlifting.

The shoe’s high-top design allows for excellent stability when jumping rope or lifting weights, according to the company.

UFC Fighter Miranda Maverick is expected to join an official Yes! Athletics launch event for autographs and a Q&A on her journey from wrestling to MMA. The meet and greet, along with product launch, is set for 11 a.m. to 1 p.m. Saturday, Sept. 10 at the Lenexa location, 13358 College Blvd.

This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.

For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged , ,
Featured Business
    Featured Founder

      2022 Startups to Watch

        stats here

        Related Posts on Startland News

        Comcast launches new gigabit service in Kansas City metro

        By Tommy Felts | November 2, 2016

        The Kansas City gigabit market just become more crowded. In addition to Google Fiber and AT&T, Comcast has now joined the ranks of Kansas City Internet providers offering gigabit speeds. In 2017 Comcast will begin to roll out residential gigabit Internet service to customers in the Kansas City suburban area. The company will deliver the…

        Four female entrepreneurs will represent KC in UberPITCH contest

        By Tommy Felts | November 2, 2016

        Four Kansas City entrepreneurs will be celebrating global entrepreneurship week on the East Coast as they vie for part of a $120,000 pie. Kansas City’s representatives — which are listed below — represent a diverse set of industries, including tech, health and agriculture. Kansas City was one of five participating cities in UberPITCH — a…

        Google Fiber

        Google Fiber launches ‘gigabit community’ effort in KCK

        By Tommy Felts | November 2, 2016

        In a world where the Internet is used to search for jobs, pay bills and finish homework — Google Fiber aims to use its gigabit service to leverage equal opportunity. In conjunction with a host of community partners, Google Fiber on Wednesday launched its first gigabit communities site in Kansas City, Kan. to help close the…

        Events Preview: Entrepreneurial Sales Workshop

        By Tommy Felts | November 1, 2016

        There are a boatload of entrepreneurial events hosted in Kansas City on a weekly basis. Whether you’re an entrepreneur, investor, supporter, or curious Kansas Citian, we recommend these upcoming events for you. WEEKLY EVENT PREVIEW Compute Midwest When: November 2 @ 8:00 am – 4:30 pm Where: Kauffman Performing Arts Center On November 2nd, remarkable…