These shoes are made for girls combat sports; now you can buy a pair down the street 

September 1, 2022  |  Startland News Staff

Yes! Athletics Defiant 1

A Kansas woman’s mission to bring girls’ athletic gear to traditionally male sports scored a big win this week as Yes! Athletics announced its move from online-only sales to local store shelves.

Furthering its reach beyond the Yes! Athletics website, the shoe brand can be purchased at three Jock’s Nitch Sports stores in Kansas — including in Lenexa and Topeka — starting Sept. 12.

Deb Tomkins North, Yes! Athletics, at the Greater Kansas City Chamber of Commerce’s 2022 Small Business Celebration

“I am excited about this partnership to have a retail location where girls can try and purchase the shoes,” said Deb Tomkins North, founder of Yes! Athletics. “Kansas was a trailblazer in women’s wrestling when they officially sanctioned in 2020 and we have seen tremendous growth in the sport.”

Click here to read more about North’s journey with Yes! Athletics.

Jock’s Nitch is owned by Phil Minton and is headquartered in Pittsburg, Kansas — where Minton founded the chain 32 years ago while a freshman at Pittsburg State University. Jock’s Nitch operates six locations across eastern Kansas.

The Pittsburg store is among those carrying North’s brand.

“We are very excited to partner with fellow Kansas Company Yes! Athletics,” Minton said. “Our business with girls and women’s sports continues to grow and are looking for innovative new companies and products like Yes! is producing.”

Can’t wait? Click here to shop Yes! Athletics online.

Shoes like Yes! Athletics’ Defiant 1 line are breathable, lightweight, and eco-friendly options for athletes in wrestling and other combat sports such as MMA. boxing, kickboxing, and powerlifting.

The shoe’s high-top design allows for excellent stability when jumping rope or lifting weights, according to the company.

UFC Fighter Miranda Maverick is expected to join an official Yes! Athletics launch event for autographs and a Q&A on her journey from wrestling to MMA. The meet and greet, along with product launch, is set for 11 a.m. to 1 p.m. Saturday, Sept. 10 at the Lenexa location, 13358 College Blvd.

This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.

For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged , ,
Featured Business
    Featured Founder

      2022 Startups to Watch

        stats here

        Related Posts on Startland News

        Prospect KC earns $10K grant from Jacques Pépin Foundation as Gumbo Fest set to return

        By Tommy Felts | February 19, 2025

        A newly announced grant will be pivotal to advance The Prospect KC’s mission to empower lives, disrupt poverty, and cultivate community through culinary education, said chef and founder Shanita McAfee-Bryant. The $10,000 grant from The Jacques Pépin Foundation (JPF) is one of 16 recently awarded to organizations that use culinary arts to enhance lives and…

        She made kitchens her classroom; now this young foodie has her own Olathe bakeshop

        By Tommy Felts | February 19, 2025

        Oreo cheesecake cookies. Take-and-bake cinnamon rolls. Pina Colado sodas. After seven years as an home-based business in Olathe, Cake Loft now has a storefront and even more attention-grabbing offerings. Owner Chrissy Zemencik’s line includes cakes, cupcakes, decorated sugar cookies, and macarons, as well as gourmet cookies — apple pie, cherry pie, lemon blueberry, brown butter…

        Meet KCSourceLink’s trio of ‘navigators’ now embedded in KC business support hubs

        By Tommy Felts | February 19, 2025

        A new initiative from KCSourceLink that places three experienced business leaders in strategic locations across Kansas City will help aspiring entrepreneurs better connect with the resources and answers they need to start and grow businesses and side hustles, said Becca Castro. “KCSourceLink is making it easier than ever for aspiring entrepreneurs and seasoned business owners…

        NXTUS launches bracket-style pitch competition for Kansas startups with $20K in prizes

        By Tommy Felts | February 18, 2025

        A new, high-energy pitch competition is expected to help startup founders collide with angel investors and innovation leaders from across Kansas — all set against the excitement of the NCAA Men’s Basketball Tournament this spring. The Gamechangers & Champions bracket bash is set for March 21 in downtown Wichita — a one-day bracket-style experience organized…