These shoes are made for girls combat sports; now you can buy a pair down the street 

September 1, 2022  |  Startland News Staff

Yes! Athletics Defiant 1

A Kansas woman’s mission to bring girls’ athletic gear to traditionally male sports scored a big win this week as Yes! Athletics announced its move from online-only sales to local store shelves.

Furthering its reach beyond the Yes! Athletics website, the shoe brand can be purchased at three Jock’s Nitch Sports stores in Kansas — including in Lenexa and Topeka — starting Sept. 12.

Deb Tomkins North, Yes! Athletics, at the Greater Kansas City Chamber of Commerce’s 2022 Small Business Celebration

“I am excited about this partnership to have a retail location where girls can try and purchase the shoes,” said Deb Tomkins North, founder of Yes! Athletics. “Kansas was a trailblazer in women’s wrestling when they officially sanctioned in 2020 and we have seen tremendous growth in the sport.”

Click here to read more about North’s journey with Yes! Athletics.

Jock’s Nitch is owned by Phil Minton and is headquartered in Pittsburg, Kansas — where Minton founded the chain 32 years ago while a freshman at Pittsburg State University. Jock’s Nitch operates six locations across eastern Kansas.

The Pittsburg store is among those carrying North’s brand.

“We are very excited to partner with fellow Kansas Company Yes! Athletics,” Minton said. “Our business with girls and women’s sports continues to grow and are looking for innovative new companies and products like Yes! is producing.”

Can’t wait? Click here to shop Yes! Athletics online.

Shoes like Yes! Athletics’ Defiant 1 line are breathable, lightweight, and eco-friendly options for athletes in wrestling and other combat sports such as MMA. boxing, kickboxing, and powerlifting.

The shoe’s high-top design allows for excellent stability when jumping rope or lifting weights, according to the company.

UFC Fighter Miranda Maverick is expected to join an official Yes! Athletics launch event for autographs and a Q&A on her journey from wrestling to MMA. The meet and greet, along with product launch, is set for 11 a.m. to 1 p.m. Saturday, Sept. 10 at the Lenexa location, 13358 College Blvd.

This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.

For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged , ,
Featured Business
    Featured Founder

      2022 Startups to Watch

        stats here

        Related Posts on Startland News

        Missouri named Hyperloop semifinalist, offering 760 mph alternative to I-70

        By Tommy Felts | April 6, 2017

        Missouri is in the running to land a futuristic transportation system that would move people between Kansas City and St. Louis in only 23 minutes. On Wednesday, transportation tech firm Hyperloop One announced 11 semifinalist routes in the U.S. that could receive its system that propels vehicles at speeds of about 760 miles per hour.…

        Pepper

        After $8.5M raise, KC-based Pepper eyes IoT dominance

        By Tommy Felts | April 6, 2017

        From app-controlled toilets to smart egg trays, the world of IoT is rapidly expanding. In fact, by 2020, it’s expected that more than 24 billion internet-connected devices will be online. And now one well-heeled Kansas City-based IoT startup wants to serve as the hub for those gadgets. After it recently raised a $8.5 million Series…

        Investor dinners, KC hospitality garner praise at Rise of the Rest Summit

        By Tommy Felts | April 6, 2017

        Kansas City’s hospitality recently took center stage at the national Rise of the Rest Summit in Washington, D.C. Addressing ecosystem leaders around the nation, KCRise Fund managing director Darcy Howe shared strategies she’s used to build the KCRise fund, including a tactic that’s nourishing area startups — literally and figuratively.  In addition to showcasing her…

        Events Preview: KC Design Week, Lean Lab Innovation Workshop

        By Tommy Felts | April 4, 2017

        There are a plethora of entrepreneurial events hosted in Kansas City on a weekly basis. Whether you’re an entrepreneur, investor, supporter, or curious community member — we recommend these upcoming events for you. Are you hosting a relevant community event? Feel free to add it to the FWD/KC calendar for increased exposure. Once your event…