These shoes are made for girls combat sports; now you can buy a pair down the street
September 1, 2022 | Startland News Staff
A Kansas woman’s mission to bring girls’ athletic gear to traditionally male sports scored a big win this week as Yes! Athletics announced its move from online-only sales to local store shelves.
Furthering its reach beyond the Yes! Athletics website, the shoe brand can be purchased at three Jock’s Nitch Sports stores in Kansas — including in Lenexa and Topeka — starting Sept. 12.

Deb Tomkins North, Yes! Athletics, at the Greater Kansas City Chamber of Commerce’s 2022 Small Business Celebration
“I am excited about this partnership to have a retail location where girls can try and purchase the shoes,” said Deb Tomkins North, founder of Yes! Athletics. “Kansas was a trailblazer in women’s wrestling when they officially sanctioned in 2020 and we have seen tremendous growth in the sport.”
Click here to read more about North’s journey with Yes! Athletics.
Jock’s Nitch is owned by Phil Minton and is headquartered in Pittsburg, Kansas — where Minton founded the chain 32 years ago while a freshman at Pittsburg State University. Jock’s Nitch operates six locations across eastern Kansas.
The Pittsburg store is among those carrying North’s brand.
“We are very excited to partner with fellow Kansas Company Yes! Athletics,” Minton said. “Our business with girls and women’s sports continues to grow and are looking for innovative new companies and products like Yes! is producing.”
Can’t wait? Click here to shop Yes! Athletics online.
Shoes like Yes! Athletics’ Defiant 1 line are breathable, lightweight, and eco-friendly options for athletes in wrestling and other combat sports such as MMA. boxing, kickboxing, and powerlifting.
The shoe’s high-top design allows for excellent stability when jumping rope or lifting weights, according to the company.
UFC Fighter Miranda Maverick is expected to join an official Yes! Athletics launch event for autographs and a Q&A on her journey from wrestling to MMA. The meet and greet, along with product launch, is set for 11 a.m. to 1 p.m. Saturday, Sept. 10 at the Lenexa location, 13358 College Blvd.
This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.
For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn

2022 Startups to Watch
stats here
Related Posts on Startland News
2017 Under the Radar: Sprout Solutions yields tools, tech for animal feed
Editor’s note: Startland News picked 10 early-stage firms to spotlight for its annual Under the Radar startups list. The following is one of 2017’s companies. To view the full list, click here. For the agricultural industry, employees aren’t tied to a computer or in an office — they’re out in a field, said Gretchen Henry,…
2017 Under the Radar: MusicSpoke scores thousands of sheet music sales
Editor’s note: Startland News picked 10 early-stage firms to spotlight for its annual Under the Radar startups list. The following is one of 2017’s companies. To view the full list, click here. The sheet music publishing industry is worth more than $1 billion. Yet when working with traditional publishers, composers hardly see any of that…
2017 Under the Radar: TradeLanes eyes Midwestern Ag as future clients
Editor’s note: Startland News picked 10 early-stage firms to spotlight for its annual Under the Radar startups list. The following is one of 2017’s companies. To view the full list, click here. A recent graduate of the 2017 Sprint Accelerator program, TradeLanes is a newbie in Kansas City and showing significant movement. The TradeLanes platform…
Introducing 2017’s Top 10 Under-the-Radar startups in Kansas City
Whether they’re intentionally lying low or just working too hard to stop and share their stories, Kansas City is full of inconspicuous innovators. Consider this list of 10 firms as a spotlight into the shadows of promising, but little-known Kansas City startups. As we stated in last year’s list, “under the radar” is a relative…

