These shoes are made for girls combat sports; now you can buy a pair down the street
September 1, 2022 | Startland News Staff
A Kansas woman’s mission to bring girls’ athletic gear to traditionally male sports scored a big win this week as Yes! Athletics announced its move from online-only sales to local store shelves.
Furthering its reach beyond the Yes! Athletics website, the shoe brand can be purchased at three Jock’s Nitch Sports stores in Kansas — including in Lenexa and Topeka — starting Sept. 12.
Deb Tomkins North, Yes! Athletics, at the Greater Kansas City Chamber of Commerce’s 2022 Small Business Celebration
“I am excited about this partnership to have a retail location where girls can try and purchase the shoes,” said Deb Tomkins North, founder of Yes! Athletics. “Kansas was a trailblazer in women’s wrestling when they officially sanctioned in 2020 and we have seen tremendous growth in the sport.”
Click here to read more about North’s journey with Yes! Athletics.
Jock’s Nitch is owned by Phil Minton and is headquartered in Pittsburg, Kansas — where Minton founded the chain 32 years ago while a freshman at Pittsburg State University. Jock’s Nitch operates six locations across eastern Kansas.
The Pittsburg store is among those carrying North’s brand.
“We are very excited to partner with fellow Kansas Company Yes! Athletics,” Minton said. “Our business with girls and women’s sports continues to grow and are looking for innovative new companies and products like Yes! is producing.”
Can’t wait? Click here to shop Yes! Athletics online.
Shoes like Yes! Athletics’ Defiant 1 line are breathable, lightweight, and eco-friendly options for athletes in wrestling and other combat sports such as MMA. boxing, kickboxing, and powerlifting.
The shoe’s high-top design allows for excellent stability when jumping rope or lifting weights, according to the company.
UFC Fighter Miranda Maverick is expected to join an official Yes! Athletics launch event for autographs and a Q&A on her journey from wrestling to MMA. The meet and greet, along with product launch, is set for 11 a.m. to 1 p.m. Saturday, Sept. 10 at the Lenexa location, 13358 College Blvd.
This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.
For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn
2022 Startups to Watch
stats here
Related Posts on Startland News
Ennovation Center helping food entrepreneurs avoid charring their dreams
In the seven years of leading a food business incubator, Lee Langerock has seen plenty of businesses — and dreams — sour. “We’ve had a front-row seat to the startup challenges and trials of food-based business,” said Langerock, the executive director of the Independence-based Ennovation Center. “The biggest pitfall we’ve witnessed is lack of practical,…
KCMO, Avis launch first-in-the-world test lab with 5,000 connected rental cars
Accelerating the Smart City initiative’s focus on enabling autonomous vehicles, the Kansas City area is now serving as the laboratory for a large test of thousands of connected rental cars. Avis Budget Group and the City of Kansas City, Missouri, announced Thursday the launch of the “Mobility Lab,” featuring a fleet of 5,000 internet-connected vehicles…
Document: Techstars raising a $400M startup fund
Accelerator and investment firm Techstars is working to raise a massive new fund to boost portfolio startups around the world. Techstars — which operates an accelerator program in Kansas City — is now raising a $400 million fund, according to a filing with the Securities and Exchange Commission. The fund more than doubles Techstars Ventures’…
Andy Stoll: Entrepreneurial ecosystem answers aren’t inside the Kauffman Foundation
Editor’s note: This content was sponsored by the Ewing Marion Kauffman Foundation but independently produced by Startland News. Acting in a Bollywood film. Pie making on Armenian television. Cooking on a dude ranch in Australia. Sewing in a dress factory in Bangkok. Farming maize in Zambia. Each revealed a lesson and mission for Andy Stoll.…