Tiki Taco’s iconic curly fry-filled burritos riding wave to Troost storefront near UMKC, Rockhurst

June 16, 2022  |  Channa Steinmetz

Richard Wiles, Judy Rush, Lindsey Wade and Lyndon Wade, Tiki Taco; photo courtesy of Tiki Taco

Originating as a gas station in the 1950s, the vacant but charming building at 5400 Troost Ave caught the attention of Lyndon and Lindsey Wade. The brothers realized it would be the perfect place to expand their California-inspired Mexican restaurant, Tiki Taco, Lyndon Wade said. 

“We love the feeling of something unique and standalone,” shared Lyndon Wade, who purchased Tiki Taco on 39th Street with his brother Lindsey just two weeks before the pandemic shut down in March 2020. 

Tiki Taco; photo courtesy of Tiki Taco

Tiki Taco; photo courtesy of Tiki Taco

Tiki Taco; photo courtesy of Tiki Taco

Tiki Taco; photo courtesy of Tiki Taco

Although the pandemic brought an onslaught of new challenges to the restaurant industry, Wade attributed Tiki Taco’s success to four crucial elements: a to-go business model, affordable food, loyal team and supportive neighborhood community.

“We were so heavily focused on delivery and the walk-up window, that we didn’t have to reframe our business and start over,” Wade said. “I think it was amazingly set up for this new way that restaurants are working. Our price point is very favorable and borderline sometimes cheaper than Taco Bell.

“We also have really incredible management and people who work very hard,” he continued. “We love our employees and have definitely built this sense of community, so people have stayed with us for a long time.”

Click here to check out the menu at Tiki Taco, which features the brand’s popular, curly-fry filled burritos.

The Tiki Taco team is set to celebrate the grand opening of their Troost location this summer, Wade said, adding that he is looking forward to forming relationships with the neighborhood’s residents and businesses. 

“We really want to be that neighborhood spot where people feel like it is a fun, refreshing place to hang out,” Wade said — noting that Tiki Taco’s Troost location will have a patio area. “And even when we grow to multiple locations under one brand, we’re going to be very intentional about keeping the heart and individuality of each neighborhood restaurant.”

Tiki Taco; photo courtesy of Tiki Taco

Tiki Taco; photo courtesy of Tiki Taco

Similar to the 39th Street location, Tiki Taco on Troost will feature work from local artists. From neon signs to merchandise, the aesthetic of Tiki Taco is achieved through a collaborative artist community, Wade shared.

The menu between the two locations will also be the same, with new items and drink specials expected to be dropped throughout the summer, Wade teased.

 

View this post on Instagram

 

A post shared by TikiTaco (@tikitaco)

Tiki Taco’s Troost location is located just across the street from Rockhurst University and only a couple blocks away from University of Missouri-Kansas City, meaning more opportunities to serve late-night bites to hungry students, Wade said. 

“We’re striving to build great relationships with Rockhurst and UMKC,” he said. “We’ve already talked to the head of the senior class at Rockhurst, and we’re definitely thinking of ways to wrap in students and get them stoked.”

Tiki Taco; photo courtesy of Tiki Taco

Tiki Taco; photo courtesy of Tiki Taco

Before the Wades bought the building on Troost, it had been sitting vacant for over a decade after a coffee shop in the space closed. The brothers have purchased rehabilitation projects and brands in the past — and feel they have a good sense for up-and-coming locations, Wade said.

“We bought our studio in East Crossroads in 2007, so long before Parlor and all those great concepts were there,” Wade said, referring to the creative studio, RW2 Productions, he founded alongside his brother and mother, Judy Rush.

The brothers also own the event space, The Guild, and the plant nursery, Paradise Garden Club, in the Crossroads Arts District, Wade said, noting that they enjoy reconceptualizing businesses and taking on rehabilitation projects.

“With my brother and I being artists, we’ve always tried to extend ourselves outside of what is considered mainstream at the moment,” Wade said. “So hopefully, we will continue to see growth within the new location’s area — especially since Troost is already a great destination with so many incredible concepts.”

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged , ,
Featured Business
    Featured Founder

      2022 Startups to Watch

        stats here

        Related Posts on Startland News

        Popular TEDxKC won’t return in 2018; organizers to focus on women, youth events

        By Tommy Felts | May 10, 2018

        TEDxKC — one of the largest and most-popular independently-organized TEDx events in the world — won’t be back for 2018. While TEDxYouth@KC and TEDxKCWomen are expected to return in 2018, hitting pause on TEDxKC’s “general ideas” event will allow organizers to reflect on accomplishments, missteps and milestones, said Mike Lundgren, co-founder of TEDxKC. “We asked two…

        Sickweather team

        Fitbit integrating Sickweather illness forecasting into new wearables

        By Tommy Felts | May 10, 2018

        Sickweather is stepping into the wearables market. A new partnership with industry leader Fitbit is expected to see the Kansas City-based startup’s illness forecasting technology integrated into Fitbit’s new products. “Smartwatches provide a powerful platform to deliver important health tools that help our users manage conditions more conveniently than ever before,” said James Park, co-founder…

        Matthew Korte, Tapyness

        Surveys, rewards dying: Tapyness scores customer feedback with one-tap, 3-second experience

        By Tommy Felts | May 9, 2018

        No one takes 15-minute surveys anymore, said Matthew Korte, co-founder of Tapyness, a Lawrence-based customer experience platform that provides real-time feedback via kiosks in client businesses. A typical Tapyness interaction takes three seconds, he said. “We’re down to the millisecond, and we’re aggregating hundreds of tablets simultaneously within one brand to go: ‘Here’s the health…

        Lean Lab rebrands to reflect its evolution within education innovation

        By Tommy Felts | May 8, 2018

        The Lean Lab has announced a rebranding effort to better reflect and differentiate it from other groups in education innovation, said co-founder Katie Boody. Unveiling a new look in late April, the Kansas City-based organization is now LEANLAB Education, which Boody hopes will better communicate its mission, she said. “We know the nature of our…