Tiki Taco’s iconic curly fry-filled burritos riding wave to Troost storefront near UMKC, Rockhurst

June 16, 2022  |  Channa Steinmetz

Richard Wiles, Judy Rush, Lindsey Wade and Lyndon Wade, Tiki Taco; photo courtesy of Tiki Taco

Originating as a gas station in the 1950s, the vacant but charming building at 5400 Troost Ave caught the attention of Lyndon and Lindsey Wade. The brothers realized it would be the perfect place to expand their California-inspired Mexican restaurant, Tiki Taco, Lyndon Wade said. 

“We love the feeling of something unique and standalone,” shared Lyndon Wade, who purchased Tiki Taco on 39th Street with his brother Lindsey just two weeks before the pandemic shut down in March 2020. 

Tiki Taco; photo courtesy of Tiki Taco

Tiki Taco; photo courtesy of Tiki Taco

Tiki Taco; photo courtesy of Tiki Taco

Tiki Taco; photo courtesy of Tiki Taco

Although the pandemic brought an onslaught of new challenges to the restaurant industry, Wade attributed Tiki Taco’s success to four crucial elements: a to-go business model, affordable food, loyal team and supportive neighborhood community.

“We were so heavily focused on delivery and the walk-up window, that we didn’t have to reframe our business and start over,” Wade said. “I think it was amazingly set up for this new way that restaurants are working. Our price point is very favorable and borderline sometimes cheaper than Taco Bell.

“We also have really incredible management and people who work very hard,” he continued. “We love our employees and have definitely built this sense of community, so people have stayed with us for a long time.”

Click here to check out the menu at Tiki Taco, which features the brand’s popular, curly-fry filled burritos.

The Tiki Taco team is set to celebrate the grand opening of their Troost location this summer, Wade said, adding that he is looking forward to forming relationships with the neighborhood’s residents and businesses. 

“We really want to be that neighborhood spot where people feel like it is a fun, refreshing place to hang out,” Wade said — noting that Tiki Taco’s Troost location will have a patio area. “And even when we grow to multiple locations under one brand, we’re going to be very intentional about keeping the heart and individuality of each neighborhood restaurant.”

Tiki Taco; photo courtesy of Tiki Taco

Tiki Taco; photo courtesy of Tiki Taco

Similar to the 39th Street location, Tiki Taco on Troost will feature work from local artists. From neon signs to merchandise, the aesthetic of Tiki Taco is achieved through a collaborative artist community, Wade shared.

The menu between the two locations will also be the same, with new items and drink specials expected to be dropped throughout the summer, Wade teased.

 

View this post on Instagram

 

A post shared by TikiTaco (@tikitaco)

Tiki Taco’s Troost location is located just across the street from Rockhurst University and only a couple blocks away from University of Missouri-Kansas City, meaning more opportunities to serve late-night bites to hungry students, Wade said. 

“We’re striving to build great relationships with Rockhurst and UMKC,” he said. “We’ve already talked to the head of the senior class at Rockhurst, and we’re definitely thinking of ways to wrap in students and get them stoked.”

Tiki Taco; photo courtesy of Tiki Taco

Tiki Taco; photo courtesy of Tiki Taco

Before the Wades bought the building on Troost, it had been sitting vacant for over a decade after a coffee shop in the space closed. The brothers have purchased rehabilitation projects and brands in the past — and feel they have a good sense for up-and-coming locations, Wade said.

“We bought our studio in East Crossroads in 2007, so long before Parlor and all those great concepts were there,” Wade said, referring to the creative studio, RW2 Productions, he founded alongside his brother and mother, Judy Rush.

The brothers also own the event space, The Guild, and the plant nursery, Paradise Garden Club, in the Crossroads Arts District, Wade said, noting that they enjoy reconceptualizing businesses and taking on rehabilitation projects.

“With my brother and I being artists, we’ve always tried to extend ourselves outside of what is considered mainstream at the moment,” Wade said. “So hopefully, we will continue to see growth within the new location’s area — especially since Troost is already a great destination with so many incredible concepts.”

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged , ,
Featured Business
    Featured Founder

      2022 Startups to Watch

        stats here

        Related Posts on Startland News

        Theresa M. Van Ackeren, Family Bicycles, Business Equality Awards Luncheon organized by the Mid-America Gay & Lesbian Chamber of Commerce in Kansas City

        Pride outside: How the outdoor industry is missing out with a $1 trillion LGBTQ+ blind spot

        By Tommy Felts | June 18, 2019

        “You can’t be what you can’t see,” said adventurer and speaker Mikah Meyer, quoting activist Marian Wright Edelman last week in Kansas City. Representation of LGBTQ+ consumers and entrepreneurs formed a thematic trail throughout the recent Mid-America Gay & Lesbian Chamber of Commerce awards luncheon where Meyer made keynote remarks. His borrowed quote also reflected…

        Donald Hawkins, Griffin Technologies

        nbkc launches Entrepreneur in Residence incubator: ‘I have a whole company behind me’

        By Tommy Felts | June 18, 2019

        Less than a year after its inaugural Fountain City Fintech accelerator debuted, nbkc bank has launched a new incubator program designed to tackle common banking industry problems with start-up-style ideation, problem solving, and tenacity, said Megan Darnell. The goal: building new companies along the way, the nbkc program manager said. “Kansas City has every single…

        Investors, students find potential and power in High School eSports League

        By Tommy Felts | June 18, 2019

        Benjie Lewis saw potential in eSports from the beginning — first as a mentor, then an investor, he said. Rapidly evolving from recreational pastime to official leagues and high school sports programs, the competitive multiplayer gaming concept has created a new space for startup opportunity, he said. “When I was growing up … they weren’t…

        KCMO mayoral candidates Quinton Lucas and Jolie Justus

        Startup advocates to next mayor: Make KC more attractive to tech talent, women, innovation

        By Tommy Felts | June 15, 2019

        Months of candidate forums are complete. The door bells have been rung. Selfies taken. As the Kansas City mayor’s race heads to the polls Tuesday, the candidates are all business when it comes to courting the startup community’s vote. Jolie Justus — who has branded herself as the next “neighborhood mayor” — and Quinton Lucas…