Tiki Taco’s iconic curly fry-filled burritos riding wave to Troost storefront near UMKC, Rockhurst

June 16, 2022  |  Channa Steinmetz

Richard Wiles, Judy Rush, Lindsey Wade and Lyndon Wade, Tiki Taco; photo courtesy of Tiki Taco

Originating as a gas station in the 1950s, the vacant but charming building at 5400 Troost Ave caught the attention of Lyndon and Lindsey Wade. The brothers realized it would be the perfect place to expand their California-inspired Mexican restaurant, Tiki Taco, Lyndon Wade said. 

“We love the feeling of something unique and standalone,” shared Lyndon Wade, who purchased Tiki Taco on 39th Street with his brother Lindsey just two weeks before the pandemic shut down in March 2020. 

Tiki Taco; photo courtesy of Tiki Taco

Tiki Taco; photo courtesy of Tiki Taco

Tiki Taco; photo courtesy of Tiki Taco

Tiki Taco; photo courtesy of Tiki Taco

Although the pandemic brought an onslaught of new challenges to the restaurant industry, Wade attributed Tiki Taco’s success to four crucial elements: a to-go business model, affordable food, loyal team and supportive neighborhood community.

“We were so heavily focused on delivery and the walk-up window, that we didn’t have to reframe our business and start over,” Wade said. “I think it was amazingly set up for this new way that restaurants are working. Our price point is very favorable and borderline sometimes cheaper than Taco Bell.

“We also have really incredible management and people who work very hard,” he continued. “We love our employees and have definitely built this sense of community, so people have stayed with us for a long time.”

Click here to check out the menu at Tiki Taco, which features the brand’s popular, curly-fry filled burritos.

The Tiki Taco team is set to celebrate the grand opening of their Troost location this summer, Wade said, adding that he is looking forward to forming relationships with the neighborhood’s residents and businesses. 

“We really want to be that neighborhood spot where people feel like it is a fun, refreshing place to hang out,” Wade said — noting that Tiki Taco’s Troost location will have a patio area. “And even when we grow to multiple locations under one brand, we’re going to be very intentional about keeping the heart and individuality of each neighborhood restaurant.”

Tiki Taco; photo courtesy of Tiki Taco

Tiki Taco; photo courtesy of Tiki Taco

Similar to the 39th Street location, Tiki Taco on Troost will feature work from local artists. From neon signs to merchandise, the aesthetic of Tiki Taco is achieved through a collaborative artist community, Wade shared.

The menu between the two locations will also be the same, with new items and drink specials expected to be dropped throughout the summer, Wade teased.

 

View this post on Instagram

 

A post shared by TikiTaco (@tikitaco)

Tiki Taco’s Troost location is located just across the street from Rockhurst University and only a couple blocks away from University of Missouri-Kansas City, meaning more opportunities to serve late-night bites to hungry students, Wade said. 

“We’re striving to build great relationships with Rockhurst and UMKC,” he said. “We’ve already talked to the head of the senior class at Rockhurst, and we’re definitely thinking of ways to wrap in students and get them stoked.”

Tiki Taco; photo courtesy of Tiki Taco

Tiki Taco; photo courtesy of Tiki Taco

Before the Wades bought the building on Troost, it had been sitting vacant for over a decade after a coffee shop in the space closed. The brothers have purchased rehabilitation projects and brands in the past — and feel they have a good sense for up-and-coming locations, Wade said.

“We bought our studio in East Crossroads in 2007, so long before Parlor and all those great concepts were there,” Wade said, referring to the creative studio, RW2 Productions, he founded alongside his brother and mother, Judy Rush.

The brothers also own the event space, The Guild, and the plant nursery, Paradise Garden Club, in the Crossroads Arts District, Wade said, noting that they enjoy reconceptualizing businesses and taking on rehabilitation projects.

“With my brother and I being artists, we’ve always tried to extend ourselves outside of what is considered mainstream at the moment,” Wade said. “So hopefully, we will continue to see growth within the new location’s area — especially since Troost is already a great destination with so many incredible concepts.”

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged , ,
Featured Business
    Featured Founder

      2022 Startups to Watch

        stats here

        Related Posts on Startland News

        Stock photo: 2020 barn party in Kansas City, Kansas; photo by Jacob Bentzinger, Unsplash

        Bash crashers: Airbnb stopped 1,700 suspected parties in KC amid 2021 variant surges

        By Tommy Felts | January 28, 2022

        Airbnb’s ban on booking spots for house parties prevented hundreds of spreader events across Kansas City — especially impactful over holiday weekends known disruptive behavior, the company said Friday. First introduced in summer 2020 to prioritize public health in the early days of the pandemic, Airbnb’s ban included new tech systems on the short-term rental platform…

        2022 Pipeline fellows

        Meet the new 2022 Pipeline fellows building ‘breakout’ startups and poised for rapid scale

        By Tommy Felts | January 27, 2022

        Persistence frequently pays off, said James West, reacting to his selection for Pipeline’s latest fellowship. The Lawrence biotech founder applied to join the elite entrepreneur network off and on since 2011 — and is now among 13 new fellows. “To finally get accepted is recognition of the work and progress I’ve made in the last few…

        2022 Pipeline Pathfinder cohort

        Overlooked to booked: How 12 founders are opening the gate to scaling success through Pipeline Pathfinder

        By Tommy Felts | January 27, 2022

        The idea that someone else sees Fresh Factory KC’s potential still seems remarkable for India Wells-Carter, she said Thursday as Pipeline unveiled her business as one of 12 selected for its first-ever Pathfinder cohort — an entryway into its elite network for often-overlooked entrepreneurs. “I know I believe in my company, but it feels great to…

        Pipeline unveils first-ever double cohort in bid to develop region’s next great serial entrepreneur

        By Tommy Felts | January 27, 2022

        Twenty-five founders are entering the Pipeline network this week, Melissa Vincent said Thursday, revealing the newest additions to its elite fellowship, as well as the just-debuted Pathfinder cohort for earlier-stage, underserved entrepreneurs. “We were blown away by the response,” said Vincent, executive director of Pipeline, noting the fall 2021 recruiting period was the most vigorous…