Tiki Taco’s iconic curly fry-filled burritos riding wave to Troost storefront near UMKC, Rockhurst

June 16, 2022  |  Channa Steinmetz

Richard Wiles, Judy Rush, Lindsey Wade and Lyndon Wade, Tiki Taco; photo courtesy of Tiki Taco

Originating as a gas station in the 1950s, the vacant but charming building at 5400 Troost Ave caught the attention of Lyndon and Lindsey Wade. The brothers realized it would be the perfect place to expand their California-inspired Mexican restaurant, Tiki Taco, Lyndon Wade said. 

“We love the feeling of something unique and standalone,” shared Lyndon Wade, who purchased Tiki Taco on 39th Street with his brother Lindsey just two weeks before the pandemic shut down in March 2020. 

Tiki Taco; photo courtesy of Tiki Taco

Tiki Taco; photo courtesy of Tiki Taco

Tiki Taco; photo courtesy of Tiki Taco

Tiki Taco; photo courtesy of Tiki Taco

Although the pandemic brought an onslaught of new challenges to the restaurant industry, Wade attributed Tiki Taco’s success to four crucial elements: a to-go business model, affordable food, loyal team and supportive neighborhood community.

“We were so heavily focused on delivery and the walk-up window, that we didn’t have to reframe our business and start over,” Wade said. “I think it was amazingly set up for this new way that restaurants are working. Our price point is very favorable and borderline sometimes cheaper than Taco Bell.

“We also have really incredible management and people who work very hard,” he continued. “We love our employees and have definitely built this sense of community, so people have stayed with us for a long time.”

Click here to check out the menu at Tiki Taco, which features the brand’s popular, curly-fry filled burritos.

The Tiki Taco team is set to celebrate the grand opening of their Troost location this summer, Wade said, adding that he is looking forward to forming relationships with the neighborhood’s residents and businesses. 

“We really want to be that neighborhood spot where people feel like it is a fun, refreshing place to hang out,” Wade said — noting that Tiki Taco’s Troost location will have a patio area. “And even when we grow to multiple locations under one brand, we’re going to be very intentional about keeping the heart and individuality of each neighborhood restaurant.”

Tiki Taco; photo courtesy of Tiki Taco

Tiki Taco; photo courtesy of Tiki Taco

Similar to the 39th Street location, Tiki Taco on Troost will feature work from local artists. From neon signs to merchandise, the aesthetic of Tiki Taco is achieved through a collaborative artist community, Wade shared.

The menu between the two locations will also be the same, with new items and drink specials expected to be dropped throughout the summer, Wade teased.

 

View this post on Instagram

 

A post shared by TikiTaco (@tikitaco)

Tiki Taco’s Troost location is located just across the street from Rockhurst University and only a couple blocks away from University of Missouri-Kansas City, meaning more opportunities to serve late-night bites to hungry students, Wade said. 

“We’re striving to build great relationships with Rockhurst and UMKC,” he said. “We’ve already talked to the head of the senior class at Rockhurst, and we’re definitely thinking of ways to wrap in students and get them stoked.”

Tiki Taco; photo courtesy of Tiki Taco

Tiki Taco; photo courtesy of Tiki Taco

Before the Wades bought the building on Troost, it had been sitting vacant for over a decade after a coffee shop in the space closed. The brothers have purchased rehabilitation projects and brands in the past — and feel they have a good sense for up-and-coming locations, Wade said.

“We bought our studio in East Crossroads in 2007, so long before Parlor and all those great concepts were there,” Wade said, referring to the creative studio, RW2 Productions, he founded alongside his brother and mother, Judy Rush.

The brothers also own the event space, The Guild, and the plant nursery, Paradise Garden Club, in the Crossroads Arts District, Wade said, noting that they enjoy reconceptualizing businesses and taking on rehabilitation projects.

“With my brother and I being artists, we’ve always tried to extend ourselves outside of what is considered mainstream at the moment,” Wade said. “So hopefully, we will continue to see growth within the new location’s area — especially since Troost is already a great destination with so many incredible concepts.”

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged , ,
Featured Business
    Featured Founder

      2022 Startups to Watch

        stats here

        Related Posts on Startland News

        A misstep ended their ‘Squid Game’ run together; the business of their friendship keeps moving

        By Tommy Felts | December 28, 2023

        While not everything on reality TV is 100 percent … well, real, the bond between “Squid Game: The Challenge” competitors Stephen Lomas and Chase Higgins is anything but scripted, the Kansas City duo said. Longtime friends and business partners — the two previously co-founded Let’s Get Moving, a social media savvy moving company that gained…

        How Kauffman Scholars’ 20-year run reflected the value of representation for Black, Brown students

        By Tommy Felts | December 27, 2023

        Editor’s note: The Ewing Marion Kauffman Foundation is a financial supporter of Startland News. The legacy of Kauffman Scholars — an initiative of the Ewing Marion Kauffman Foundation that sunset earlier in 2023 after 20 years — can be seen in the decades of students impacted and the passion fueling the effort from within, according to a…

        This hands-on video production workshop at DeLaSalle will put careers in focus

        By Tommy Felts | December 27, 2023

        A new partnership between a Kansas City video production company and a charter school serving teens along the Troost corridor is expected to give DeLaSalle High School students a stronger entry point into an emerging industry, said Jasmine Nastasi. “It’s a way to help with recruiting, to streamline the process, and to have an official…

        Ford Fund Fellowship ranks KC alongside Atlanta, Chicago, Dallas; opening applications to local entrepreneurs

        By Tommy Felts | December 27, 2023

        For the first time, Kansas City entrepreneurs have an opportunity to apply for the Watson Institute’s Ford Fund Fellowship, Milena Kirillova shared. The international venture and leadership development program — in its third year and supported by Ford Motor Company Fund — is a virtual, 16-week program designed to equip highly promising entrepreneurs and community…