Leanlab launches edtech certification with focus on accountability to classrooms

May 12, 2022  |  Startland News Staff

Jill Bertelsen, Crib Coaching, pitches in May at the Regnier Venture Creation Challenge; photo courtesy of the University of Missouri-Kansas City's Henry W. Bloch School of Management and the Regnier Institute for Entrepreneurship and Innovation

A new product certification from Leanlab Education means increased transparency for edtech companies — as well as added credibility for their work within schools. 

“We want to give teachers and school administrators a quick way to understand if an edtech product reflects the insights of educators, students, and parents — the true end users in education — and was built for the realities of classroom environments,” said Katie Boody Adorno, founder and CEO. 

Leanlab launched Thursday its Codesign Product Certification — a recognition that verifies qualifying edtech companies iterate their products based on authentic, school-community recommendations and feedback from Leanlab’s collaborative research process, Codesign. 

A company is eligible for certification six-months after its research study and must demonstrate product modifications based on research recommendations and school-community insight, Leanlab explained. 

Clarence Tan and Edna Martinson, Boddle Learning

Clarence Tan and Edna Martinson, Boddle Learning

Initial certifications are expected to be awarded to Boddle Learning, Tulsa, Oklahoma; Classcraft, Montreal, Quebec; Levered Learning, Santa Cruz, California; and Sown to Grow, Oakland, California. 

“The opportunity to partner with Leanlab on this research study was a no-brainer for our team,” said Edna Martinson, co-founder and CEO of Boddle Learning, which launched in Kansas City before relocating to Tulsa in 2020. 

“Leanlab’s commitment to improving student outcomes and helping educators be successful is something that has been evident throughout the years and their great approach to research that prioritizes the feedback of end users — students and teachers — is something that our team finds a lot of value in,” Martinson continued. 

“Through this research we will not only be able to measure our impact but also receive valuable feedback on how we can improve and better serve educators and students,” she added.

Studies currently offered by Leanlab include: 

  • Sandbox studies that aim to understand if a product is needed
  • Usability studies to improve ease of use and functionality 
  • Feasibility studies to improve a products use in a daily classroom environment
  • Implementation studies to help companies understand where a product is used best 
  • Correlational studies to identify any relationship between product use and intended incomes 

A second cohort of companies in the running for the certification include Kansas City-based CodeAlgo Academy and Crib Coaching, as well as a collection of such out-of-state ventures as BeeReaders, Career Village, Pango, and Schoolytics. 

“Gaining feedback from teachers and students has been crucial in mapping the trajectory of our product,” said Jill Bertelson, CEO of Crib Coaching, which recently earned a $10,000 prize in the Regnier Venture Creation Challenge at the University of Missouri-Kansas City

Crib Coaching has gamified the experience of parenthood, offering new parents an educational outlet to level up their parenting skills, according to the edtech startup.

“With the information that we have gained through our research study with Leanlab, we will be able to narrow our target market and focus on what matters most to Crib Coaching, our social mission of helping families develop positive habits as they transition to parenthood.”

[divide]

This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.

For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

2022 Startups to Watch

    stats here

    Related Posts on Startland News

    Biz class to barista: UMKC student’s mobile matcha cart hand-whisks crowds of thirsty fans

    By Tommy Felts | November 10, 2025

    Editor’s note: The following story was published by KCUR, Kansas City’s NPR member station, and a fellow member of the KC Media Collective. Click here to read the original story or here to sign up for KCUR’s email newsletter. [divide] HerCafe, a matcha business founded by a University of Missouri-Kansas City student and her friend, has found success with its…

    Tim Tebow to entrepreneurs: Embrace the heavy lift if you want to reap life’s real profits

    By Tommy Felts | November 7, 2025

    COLUMBIA, Mo. — Business should be about driving impact, not just scoring another win, said former NFL quarterback Tim Tebow — challenging Midwest entrepreneurs, community builders, and investors to consider outcomes that boost others, not just one’s personal pocketbook. “Probably everybody in this room has been super blessed with skill sets, resources, relationships, opportunities, companies,…

    Here’s how a Prospect renewal project invests in both those who built KC and the city’s future

    By Tommy Felts | November 7, 2025

    Economic development initiatives are measured not just in buildings, but in opportunity, said Melissa Patterson Hazley, lauding the use of the Central City Economic Development (CCED) Sales Tax Program to transform underutilized parcels in Kansas City into modern, energy-efficient housing that support long-term neighborhood vitality. “Projects like Prospect Summit represent the intentional work of making…

    Fusing talent, passion: Serial founder trades his Screamin Cow for offshore talent hiring platform 

    By Tommy Felts | November 6, 2025

    Brad Starnes’ itch to lean into a newly realized pain point at the end of 2024 led to the acquisition of his Screamin Cow Marketing Group and the launch of another passion project, the former UMKC Student Entrepreneur of the Year shared. With the move — which sees Screamin Cow transitioned to Builders of Authority…