It’s wheels up for KC flight attendant-turned headwear designer: Heavy Head takes flight
May 7, 2022 | Amelia Arvesen
Jaclyn Heupel had a gut feeling early in the pandemic that she would eventually get furloughed from her job as a flight attendant with American Airlines.
Jaclyn Heupel with American Airlines crew members
Brainstorming ideas for a side gig to help her pass the time led Heupel to a sewing machine and fabric. Watching YouTube videos brought experimentation with materials. She settled on an accessory she knew well: headbands with a hand-sewn twist.
Soon, Heupel formally launched Heavy Head, her very own headwear and clothing line.
“They always say find a problem and solve it, and then you’ll find a business,” said Heupel, describing her journey to the venture, which debuted in December 2020. “I just never knew I would turn my obsession for headbands into a business.”
Heupel, a Kansas City self-starter, has so far handled every aspect of the business herself — from filing the LLC to creating her website and logo to hand-sewing each headband.
But despite the extra work on top of her flight attendant job, which has picked back up since Heavy Head launched, she’s loved all the learning that comes with being an entrepreneur and making products she’ll actually wear, Heupel said.
Click here to shop Heavy Head.
Her obsession with headbands dates back to growing up playing volleyball.
Jaclyn Heupel, Heavy Head; photo by Rhodana Snider
“A really weird fact about me is I’m insecure about my hairline when I wear my hair up,” she said. “I just always wore headbands. That was just my accessory of choice.”
Not just any stretchy fabric will suffice though. Heupel discovered a polyester-spandex blend called peach skin that doesn’t slip off her head like many other headbands on the market. She sources her fabric from suppliers in Los Angeles and Miami, and while she currently sews every headband by hand when she’s on a break from flying and home in Kansas City, she’s exploring small-batch manufacturing to make the process more efficient.
“I know people really really love that aspect of my business, but I can only sew so much in an hour,” she said.
If she signs a contract with a manufacturer, Heupel plans to produce the staple products and continue sewing limited edition products by hand. One of her products — the Elastic Tie Headband, a cross between a headscarf and a headband — is patent pending.
Heupel is adamant that Heavy Head headbands are for every occasion and every identity, not just bad hair days or female-identifying buyers.
“If it’s a lazy day, I have a headband on,” she said. “If I’m going out, I have a headband on.”
Click here to follow Heavy Head on Instagram and here to stay updated via the brand’s newsletter.
Heavy Head can be found locally at KC Tiny Greenhouse and is expected to make an appearance in early June at the Wichita ArtFest at Riverfest Pop Up Market.
This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.
For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn
2022 Startups to Watch
stats here
Related Posts on Startland News
Sandlot Goods takes a swing at a brick and mortar; new JoCo storefront expected to be a home run with brand’s fans
Sandlot Goods — Kansas City’s only local hat manufacturer — is hoping to score big with its first, dedicated, standalone retail space. The new location at Park Place in Leawood — 11530 Ash Street — is slated for a soft opening Aug. 15 and a grand opening Sept. 16, shared Garret Prather, Sandlot vice president…
‘Oppenheimer’ actor says new Missouri tax incentives could bring investors, more film productions to KC
David Dastmalchian’s screenplays for movies set in Kansas City now have a realistic chance to be filmed in and around his hometown, said the acclaimed actor, writer, and producer who grew up in Overland Park. Recently-signed legislation paves the way for increased film production in Missouri by reauthorizing — and strengthening — tax credit incentives…
She witnessed short-staffed hospitals as a COVID patient; How her ‘Airbnb for health care workers’ could save lives like hers
After her own hospitalization with COVID-19, Shapree’ Marshall set out to make sure local hospitals have adequate staffing to care for the community, she shared. In February 2022, Marshall — now a 2023 Pipeline Pathfinder cohort member — founded A Traveled Path Homes, which she describes as Airbnb for the medical industry. She plans to…
Artists as activists: Meet the KC group whose creative approach to advocacy needs little interpretation
A Kansas City nonprofit is training local artists on the intersection of art and public policy, hoping to create a generation of creatives ready to advocate for their communities. Heartland Arts KC aims to position Kansas City as a hub of local arts activism, said Logan Stacer, executive artistic director. “I want Kansas City to…