It’s wheels up for KC flight attendant-turned headwear designer: Heavy Head takes flight
May 7, 2022 | Amelia Arvesen
Jaclyn Heupel had a gut feeling early in the pandemic that she would eventually get furloughed from her job as a flight attendant with American Airlines.
Jaclyn Heupel with American Airlines crew members
Brainstorming ideas for a side gig to help her pass the time led Heupel to a sewing machine and fabric. Watching YouTube videos brought experimentation with materials. She settled on an accessory she knew well: headbands with a hand-sewn twist.
Soon, Heupel formally launched Heavy Head, her very own headwear and clothing line.
“They always say find a problem and solve it, and then you’ll find a business,” said Heupel, describing her journey to the venture, which debuted in December 2020. “I just never knew I would turn my obsession for headbands into a business.”
Heupel, a Kansas City self-starter, has so far handled every aspect of the business herself — from filing the LLC to creating her website and logo to hand-sewing each headband.
But despite the extra work on top of her flight attendant job, which has picked back up since Heavy Head launched, she’s loved all the learning that comes with being an entrepreneur and making products she’ll actually wear, Heupel said.
Click here to shop Heavy Head.
Her obsession with headbands dates back to growing up playing volleyball.
Jaclyn Heupel, Heavy Head; photo by Rhodana Snider
“A really weird fact about me is I’m insecure about my hairline when I wear my hair up,” she said. “I just always wore headbands. That was just my accessory of choice.”
Not just any stretchy fabric will suffice though. Heupel discovered a polyester-spandex blend called peach skin that doesn’t slip off her head like many other headbands on the market. She sources her fabric from suppliers in Los Angeles and Miami, and while she currently sews every headband by hand when she’s on a break from flying and home in Kansas City, she’s exploring small-batch manufacturing to make the process more efficient.
“I know people really really love that aspect of my business, but I can only sew so much in an hour,” she said.
If she signs a contract with a manufacturer, Heupel plans to produce the staple products and continue sewing limited edition products by hand. One of her products — the Elastic Tie Headband, a cross between a headscarf and a headband — is patent pending.
Heupel is adamant that Heavy Head headbands are for every occasion and every identity, not just bad hair days or female-identifying buyers.
“If it’s a lazy day, I have a headband on,” she said. “If I’m going out, I have a headband on.”
Click here to follow Heavy Head on Instagram and here to stay updated via the brand’s newsletter.
Heavy Head can be found locally at KC Tiny Greenhouse and is expected to make an appearance in early June at the Wichita ArtFest at Riverfest Pop Up Market.
This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.
For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn
2022 Startups to Watch
stats here
Related Posts on Startland News
Prairie Char, Integrated Animal Health sweep international ag, bio tech competition
Two tech firms based in Lawrence, Kan., swept the top awards at a recent national agriculture and biotech conference. Beating out more than 500 international competitors, Prairie Char and Integrated Animal Health snagged first and second place, respectively, at the North Carolina Biotechnology Center’s annual entrepreneurial showcase. “What this says is that Kansas is very…
Chris Brown: Where to Incorporate? Delaware, Missouri or Kansas?
Editor’s note: Opinions expressed in this commentary are the author’s alone. This article is general in nature and does not constitute legal advice. Readers with legal questions should consult an attorney. Entrepreneurs often think they need to incorporate in Delaware. In this article, we’ll look at whether that is the best decision (hint – often…
Vibrant clothing, mission guides socially focused startup By Grace Designs
A social impact firm with the mission to empower women in Ghana and India recently beat out more than 40 other firms to win the Regnier Venture Creation Challenge, earning it $20,000. Co-founded by Emily Moon and Kelsey Carlstedt in 2015, By Grace Designs is a nonprofit that sells handmade, culturally-authentic clothing online, offering vibrantly…
Blooom announces layoffs, new strategic focus on consumers
Refocusing its outbound efforts to solely target consumers, financial tech startup Blooom has laid off nearly a third of its staff and a top executive has resigned. The Leawood-based company recently announced that it has let go of 10 employees as it moves resources away from marketing to enterprises and will refocus on direct-to-consumer marketing.…