AT&T deal brings head-to-head ‘Pet Battles’ to Boddle in a first for the KC-made edtech app

May 20, 2022  |  Startland News Staff

Clarence Tan and Edna Martinson, Boddle Learning

A new collaboration between Boddle Learning and AT&T hopes to keep students plugged into learning long after they’ve unplugged from the classroom. 

“With summer break quickly approaching, it’s important to help kids maintain knowledge outside of the classroom,” AT&T said in a release announcing its teamed up with Tulsa-based, Kansas City-born Boddle to introduce new in-app features to its “Pet Battles” educational game that are expected to “supplement and enhance lessons through immersive, interactive experiences with the help of AT&T 5G.1” technology. 

Click here to learn more about Boddle Learning — a finalist for the just-announced Oklahoma Most Promising New Venture honors — or here to download the app.

The game introduced player versus player functionality into the Boddle app for the first time, creating opportunities for students to play against their peers at various grade levels, the companies explained, noting such capability is fueled by artificial intelligence which customizes math questions for each player based on their learning needs.

Click here to read about Boddle’s 2021 $1.35 million funding round, led by Atento Capital and included Kansas City’s own KCRise Fund. 

“We’ve supported kids, parents, and teachers with engaging math through at-home and in-school learning and seen firsthand how learning through gameplay helps kids unlock their confidence to learn,” said Clarence Tan, co-founder of Boddle. 

“Our team at Boddle is excited to continue expanding learning opportunities for kids of all demographics through this AT&T 5G collaboration that will open the possibilities of where and how kids learn and really bring math to life through AR.”

Boddle previously completed the AT&T Accelerator and was in 2019 awarded $25,000 through its “Pitches with Purpose” contest. The company’s continued collaboration with the educational technology (edtech) startup is its latest show of commitment to advance educational opportunities for students no matter where they learn, it said. 

“Gamified learning is ushering in the next generation of education, and keeping kids connected will be key,” said Glenn Couper, assistant vice president of 5G product and innovation. 

“Boddle’s customized learning platform brings an immediate benefit for students today, making learning more interactive, interesting, accessible, and fun. We’re proud to help them unlock the connected learning of tomorrow that will reshape education as we know it.”

As part of the collaboration, Boddle will also contribute video lessons and activities to AT&T and its free, digital learning platform “The Achievery” — an effort to make distance learning more entertaining, engaging, and inspiring for students and part of the company’s AT&T Connected Learning initiative which promotes digital inclusion, literacy, and learning solutions.

This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.

For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged , , ,
Featured Business
    Featured Founder

      2022 Startups to Watch

        stats here

        Related Posts on Startland News

        With the world tanking, this entrepreneur descaled opportunity from the bottom of your dentist’s aquarium

        By Tommy Felts | April 10, 2025

        Brian Blake didn’t just start Merriam-based Boodleshire Aquatics; the biologist and lifelong lover of aquatic life built it from a moment of pause. He always dreamed of turning his passion into a business — returning to water at times throughout his career — but the push to take that leap came in an unexpected way.…

        Just funded: Meet the newest Digital Sandbox KC startups to earn project innovation resources

        By Tommy Felts | April 9, 2025

        The latest round of Digital Sandbox KC funding reflects the region’s commitment to emerging digital health companies — as well as industry-agnostic ventures with big, bold ideas, said Jill Meyer. “These seven startups have shown they have what it takes to be pioneers in their industries, and we’re honored to be able to propel them…

        Look inside: Switchyards teases its new KC work club, sells out memberships in hours

        By Tommy Felts | April 9, 2025

        Switchyards’ first foray into the region — officially debuting Monday within Kansas City’s East Crossroads — is even prettier than its designers expected, Brandon Hinman said.  “And that’s a high mark,” the Switchyards creative director told Startland News. “This big, beautiful, old warehouse is a new neighborhood work club.” Atlanta-based Switchyards — a third-space workplace…

        Dual attractions at vineyard disc golf course bring hole-in-one for this Kansas entrepreneur trio

        By Tommy Felts | April 9, 2025

        Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro.  EDGERTON, Kansas — A rural Douglas County family is pairing its award-winning Kansas table wine with 18 holes of disc golf and earning national recognition in the process, Christy Fuller-Flyntz shared.…