AT&T deal brings head-to-head ‘Pet Battles’ to Boddle in a first for the KC-made edtech app

May 20, 2022  |  Startland News Staff

Clarence Tan and Edna Martinson, Boddle Learning

A new collaboration between Boddle Learning and AT&T hopes to keep students plugged into learning long after they’ve unplugged from the classroom. 

“With summer break quickly approaching, it’s important to help kids maintain knowledge outside of the classroom,” AT&T said in a release announcing its teamed up with Tulsa-based, Kansas City-born Boddle to introduce new in-app features to its “Pet Battles” educational game that are expected to “supplement and enhance lessons through immersive, interactive experiences with the help of AT&T 5G.1” technology. 

Click here to learn more about Boddle Learning — a finalist for the just-announced Oklahoma Most Promising New Venture honors — or here to download the app.

The game introduced player versus player functionality into the Boddle app for the first time, creating opportunities for students to play against their peers at various grade levels, the companies explained, noting such capability is fueled by artificial intelligence which customizes math questions for each player based on their learning needs.

Click here to read about Boddle’s 2021 $1.35 million funding round, led by Atento Capital and included Kansas City’s own KCRise Fund. 

“We’ve supported kids, parents, and teachers with engaging math through at-home and in-school learning and seen firsthand how learning through gameplay helps kids unlock their confidence to learn,” said Clarence Tan, co-founder of Boddle. 

“Our team at Boddle is excited to continue expanding learning opportunities for kids of all demographics through this AT&T 5G collaboration that will open the possibilities of where and how kids learn and really bring math to life through AR.”

Boddle previously completed the AT&T Accelerator and was in 2019 awarded $25,000 through its “Pitches with Purpose” contest. The company’s continued collaboration with the educational technology (edtech) startup is its latest show of commitment to advance educational opportunities for students no matter where they learn, it said. 

“Gamified learning is ushering in the next generation of education, and keeping kids connected will be key,” said Glenn Couper, assistant vice president of 5G product and innovation. 

“Boddle’s customized learning platform brings an immediate benefit for students today, making learning more interactive, interesting, accessible, and fun. We’re proud to help them unlock the connected learning of tomorrow that will reshape education as we know it.”

As part of the collaboration, Boddle will also contribute video lessons and activities to AT&T and its free, digital learning platform “The Achievery” — an effort to make distance learning more entertaining, engaging, and inspiring for students and part of the company’s AT&T Connected Learning initiative which promotes digital inclusion, literacy, and learning solutions.

This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.

For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged , , ,
Featured Business
    Featured Founder

      2022 Startups to Watch

        stats here

        Related Posts on Startland News

        KC-built sports tech startup acquired by AI-powered fundraising, engagement platform

        By Tommy Felts | June 25, 2025

        The acquisition of Kansas City-built Athlete Network — a platform designed to foster lifelong connections between student-athletes and athletic alumni — deepens the startup’s work a decade after it launched, its founder said. “This is a huge milestone for our team, and I want to take a moment to sincerely thank our teammates, partners and…

        Investors laud emerging founder’s expertise as CarePilot logs $2.5M for AI healthtech tool

        By Tommy Felts | June 24, 2025

        It’s rare for a regional venture capital firm like KCRise Fund to invest in an entrepreneur just out of college, the Midwest-focused firm told Startland News, detailing the remarkable talent that led it to join an early round for Joseph Tutera’s digital health startup. Overland Park-based CarePilot recently announced a $2.5 million seed round led…

        Whir to find hyper-local deals: Startup launching app to help newcomers, natives connect to small biz exclusives

        By Tommy Felts | June 24, 2025

        A side quest for $5 burger baskets and cheap beers has matured into a tech platform built to help a wide range of users easily discover local deals, said Blake Coffee, noting his startup deepens small businesses’ engagement with their communities. “We definitely thought it would be more of a college app at first,” said…

        Scoops out for summer: Couple’s rock-themed ice cream brand Alice Scooper’s adds another shop on its Northland tour

        By Tommy Felts | June 21, 2025

        Mel Engel and Todd Eaton are now taking a second stage, opening their family business — a shop known for made-on-site ice cream and sorbet — in a new Northland city after charting quick success in their hometown. Alice Scooper’s Ice Cream Co. is set to debut next week in The Village at Briarcliff, 4173…