AT&T deal brings head-to-head ‘Pet Battles’ to Boddle in a first for the KC-made edtech app

May 20, 2022  |  Startland News Staff

Clarence Tan and Edna Martinson, Boddle Learning

A new collaboration between Boddle Learning and AT&T hopes to keep students plugged into learning long after they’ve unplugged from the classroom. 

“With summer break quickly approaching, it’s important to help kids maintain knowledge outside of the classroom,” AT&T said in a release announcing its teamed up with Tulsa-based, Kansas City-born Boddle to introduce new in-app features to its “Pet Battles” educational game that are expected to “supplement and enhance lessons through immersive, interactive experiences with the help of AT&T 5G.1” technology. 

Click here to learn more about Boddle Learning — a finalist for the just-announced Oklahoma Most Promising New Venture honors — or here to download the app.

The game introduced player versus player functionality into the Boddle app for the first time, creating opportunities for students to play against their peers at various grade levels, the companies explained, noting such capability is fueled by artificial intelligence which customizes math questions for each player based on their learning needs.

Click here to read about Boddle’s 2021 $1.35 million funding round, led by Atento Capital and included Kansas City’s own KCRise Fund. 

“We’ve supported kids, parents, and teachers with engaging math through at-home and in-school learning and seen firsthand how learning through gameplay helps kids unlock their confidence to learn,” said Clarence Tan, co-founder of Boddle. 

“Our team at Boddle is excited to continue expanding learning opportunities for kids of all demographics through this AT&T 5G collaboration that will open the possibilities of where and how kids learn and really bring math to life through AR.”

Boddle previously completed the AT&T Accelerator and was in 2019 awarded $25,000 through its “Pitches with Purpose” contest. The company’s continued collaboration with the educational technology (edtech) startup is its latest show of commitment to advance educational opportunities for students no matter where they learn, it said. 

“Gamified learning is ushering in the next generation of education, and keeping kids connected will be key,” said Glenn Couper, assistant vice president of 5G product and innovation. 

“Boddle’s customized learning platform brings an immediate benefit for students today, making learning more interactive, interesting, accessible, and fun. We’re proud to help them unlock the connected learning of tomorrow that will reshape education as we know it.”

As part of the collaboration, Boddle will also contribute video lessons and activities to AT&T and its free, digital learning platform “The Achievery” — an effort to make distance learning more entertaining, engaging, and inspiring for students and part of the company’s AT&T Connected Learning initiative which promotes digital inclusion, literacy, and learning solutions.

This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.

For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged , , ,
Featured Business
    Featured Founder

      2022 Startups to Watch

        stats here

        Related Posts on Startland News

        ‘Stablecoin summer’: Crypto community greets GENIUS Act with optimism, caution

        By Tommy Felts | July 25, 2025

        Editor’s note: This story was originally published by Missouri Business Alert, a member of the Kansas City Media Collective, which also includes Startland News, KCUR 89.3, American Public Square, Kansas City PBS/Flatland, and The Kansas City Beacon. Click here to read the original story. A new federal cryptocurrency law has sparked a range of reactions across Missouri,…

        How KC transformed entrepreneurship from counterculture into a model for the mainstream

        By Tommy Felts | July 25, 2025

        Veteran ecosystem builders returned to the Heartland this week, urging a new generation of entrepreneur advocates to embrace Kansas City’s style of experimentation and its uniquely collaborative startup culture. “Entrepreneurship is not spreadsheets and business plans,” said Jonathan Ortmans, who founded the Global Entrepreneurship Network (GEN) — the nonprofit parent of Global Entrepreneurship Week —…

        They didn’t want to go corporate; how AI gave brothers the tools to forge their own path, together

        By Tommy Felts | July 23, 2025

        Tyler and Garrett Amundsen are using AI to help insurance brokers spend more time on relationships and less time on data, the duo shared. Inspired by conversations around their family’s Kansas City dinner table, as well as the latest tech developments, the brothers launched LightDoc in early 2023 to automate and streamline repetitive tasks that…

        He retired after an exit; now this govtech veteran is back in a CFO role for KC-scaled PayIt

        By Tommy Felts | July 23, 2025

        As Kansas City-built PayIt scales across North America, a new financial leader is expected to help guide the company in its game-changing efforts to help government agencies modernize, serve their residents, and improve operating efficiency. Steve Kovzan, a nearly 30-year veteran of leadership across government technology and finance spaces, is now chief financial officer at…