Meet the 12 KC companies pledging to buy from diverse vendors; Join them in the CEO-to-CEO Challenge

March 8, 2022  |  Channa Steinmetz

Rich Smith, president-emeritus, and Kevin Lewis, CEO and president, Henderson Engineers — one of 12 companies in the first cohort of the CEO-to-CEO Challenge

Editor’s note: The following story was sponsored by KC Rising, a regional initiative to help Kansas City grow faster and more intentionally, as part of a campaign to promote its CEO-to-CEO Challenge on supplier diversity

[divide]

A dozen high-profile Kansas City companies are at the vanguard of a new regional effort to boost supplier diversity programs that promote equity in buying decisions and support local businesses. 

The CEO-to-CEO Challenge encourages and empowers business-to-business inclusive purchasing via company leaders making a public commitment to equity — and urging others to do the same — while also helping those leaders develop supplier diversity initiatives for the long haul.

So far, 12 Kansas City companies have already heeded the call, including:

Click here to read how some of these companies have begun creating change within their organizations as part of the challenge.

It’s a process meant to showcase action, not just words, said Neal Sharma, co-chair of KC Rising, the regional initiative leading the CEO-to-CEO Challenge. Such action is shown through commitments to eight national best practices, he noted.

CEOs (or other executive leaders) must pledge to:

  • Buy from small and diverse‐owned businesses when possible.
  • Be an advocate for the cause internally and with peers.
  • Establish an internal accountability framework around intentional, inclusive procurement to include data tracking and reporting of new and existing vendors.
  • Tie inclusive procurement goals to the firm’s strategic priorities.
  • Evaluate sourcing and procurement spend and explore opportunities to grow and expand relationships and innovate processes to include diverse suppliers.
  • Build the diversity of the firm’s supplier pipeline.
  • Spotlight success stories of diverse suppliers.
  • Add resources for development and measurement of these activities.

Click here to be among the first 100 Kansas City leaders to take the pledge.

“These practices truly create a culture of intentional diversity within their supply chain, and it’s not just a passing trend or fad,” Sharma said. “I really appreciate and respect the commitment these companies and CEOs have expressed. They are putting their time, resources and money into this effort, rather than just talking about it.”

Click here to learn more about the origins of the CEO-to-CEO challenge and how Sharma thinks it can add value to the local business ecosystem.

The CEO-to-CEO Challenge is powered by Connectus Worldwide, KC Rising and KCSourceLink in collaboration with the Civic Council of Greater Kansas City and the Greater Kansas City Chamber of Commerce.

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

2022 Startups to Watch

    stats here

    Related Posts on Startland News

    Frustrated by the fit, this traveler-turned-swimwear founder crafted 10 pairs himself; now his trunk show is going global

    By Tommy Felts | December 3, 2025

    Opening a popup swimwear store in one of Atlanta’s most upscale malls represented a surge of momentum for Tristan Davis’ high-end brand that began not on a beach or a runway, but in Kansas City’s tight-knit startup community. “We’ve gone from an idea in a handmade bathing suit to a high fashion mall in less…

    Harvesting opportunity: How a KC chicken chain turned a strip of parking lot into its latest ingredient

    By Tommy Felts | December 2, 2025

    Months before snow blanketed Kansas City this week, Todd Johnson transformed a weed-filled, unusable portion of parking lot at his Lenexa restaurant into a flourishing garden that serves up fresh produce used in kitchens at all three of his Strips Chicken and Brewing locations in Johnson County. In its first season, Moonglow Gardens — as…

    AI evolved faster than rules to protect people; this founder wants to code ethics back into the tech

    By Tommy Felts | December 2, 2025

    Amber Stewart sees what many overlook in artificial intelligence, she said: the human cost of unregulated technology that can manifest as anything from sexist and racist outcomes to outright theft from willing and unwilling members of the public. “I’m not afraid of the tech,” said Stewart, founder and CEO of GuardianSync. “I’m afraid of unfettered…

    A romantic hideaway (for you and a book): Entrepreneur’s heart for reading opens store on Independence Square

    By Tommy Felts | December 2, 2025

    America Fontenot didn’t plan to launch her new Independence bookstore on national Small Business Saturday — the busiest shopping weekend of the year — but renovation delays just kept pushing back the opening, she said. So while many small shops were offering Black Friday-adjacent deals to get customers in the front door, Fontenot’s The Littlest…