Their exclusive Chiefs hoodies sold out in less than three hours; How you can snag a tee before it’s too late
January 17, 2022 | Channa Steinmetz and Tommy Felts
Chiefs playoffs tickets might be the hottest-selling item in town, but there’s a close second.
Lines started forming at 4 p.m. Friday outside MADE MOBB’s headquarters in the Crossroads as fans eagerly awaited the release of the premier KC streetwear brand’s exclusive post-season collaboration with the Kansas City Chiefs.
MADE MOBB Chiefs collaboration
And the crowds didn’t let up for about four hours, Mark Launiu, co-founder of MADE MOBB, told Startland News. Even then, the selfie-seeking shoppers stuck around for music and chances to win prizes like team memorabilia and tickets to Sunday night’s game.
The brand’s collaboration with the Chiefs limited the officially licensed production to 1,000 hoodies and 1,000 tees — the first of which were available only at a pop-up party 6 p.m. to 9 p.m. Friday at MADE MOBB’s store on Southwest Boulevard. Sales opened online early Saturday, with the hoodies selling out just before noon.
A limited range of T-shirt sizes were still available Monday morning on MADE MOBB’s website and in the NFL store.
Click here to shop now.
The Chiefs defeated the Steelers 42-21 Sunday evening and advance in the playoffs, hoping to make a third consecutive Super Bowl appearance — leaving plenty of time for fans to rock their new MADE MOBB Gear. (Kansas City plays the Buffalo Bills next in a game slated for Sunday, Jan. 23 at Arrowhead Stadium.)
Related: How the KC streetwear kings’ Chiefs collab takes their grind to the gridiron
MADE MOBB Chiefs Pop-Up event; photos by Channa Steinmetz
MADE MOBB Chiefs Pop-Up event; photos by Channa Steinmetz
Friday’s event featured appearances from KC Wolf, as well as Kansas City Ambassadors and the Chiefs Rumble — the team’s premier drumline.
It also welcomed the launch of the Deci-Booth, a gamified experience that gives fans the chance to win prizes and create social media videos by showing how loud they can get (in reference to Chiefs fans holding the record for being the loudest fans ever recorded at 142.2 decibels at Arrowhead in 2014).
Check out a photo gallery from Friday’s pop-up below.
“The release was everything we could have asked for. Still feels unreal. Thank you to everyone that came out and those that were there in spirit,” said Vu Radley, co-founder of MADE MOBB. “The love and support we’ve gotten on this project has been crazy.”
“Thank you to The Kansas City Chiefs for giving us the opportunity and a special thanks to you guys for the love and support,” he continued. “We couldn’t do it without y’all.”
Click here to shop MADE MOBB’s current inventory and to sign up for alerts about the brand’s next drops.
This story is possible thanks to support from the Ewing Marion Kauffman Foundation, a private, nonpartisan foundation that works together with communities in education and entrepreneurship to create uncommon solutions and empower people to shape their futures and be successful.
For more information, visit www.kauffman.org and connect at www.twitter.com/kauffmanfdn and www.facebook.com/kauffmanfdn
2022 Startups to Watch
stats here
Related Posts on Startland News
We Create KC report: Startup investment soared to $540M in 2017
A startling statistic for those who think capital merely flies over the Midwest: Kansas City saw a 69 percent increase in startup investment from 2016 to 2017, according to KCSourceLink’s We Create KC report. All told, early-stage businesses classified by KCSourceLink as startups — typically defined as those with 20 or fewer employees — nabbed…
Hack Midwest offers coders freedom through 24-hour app creation competition
Technologists are often surprised by what they’re able to accomplish when they work together in a competitive format, Mike Gelphman said. That’s part of the reason Hack Midwest is returning this summer with the objective to inspire more techies to embrace their imagination, said Gelphman, founder of the competition, as well as KCITP, an area…
KCultivator Q&A: John Coler champions making a quick impact, packs of dolphins
Editor’s note: KCultivators is a lighthearted profile series to highlight people who are meaningfully enriching Kansas City’s entrepreneurial ecosystem. Today Startland takes a closer look at startup ecosystem champion John Coler. Check out our features on Made in KC’s Tyler Enders, Hispanic business builder Pedro Zamora, ‘fashionpreneur’ Jordan Williams, Plexpod founder Gerald Smith, innovation coach Diana…
Backed by $4M round, Hilary’s Eat Well expanding organic food line, hiring 10-15 workers
Hilary’s Eat Well is growing its plant-based food line, company leaders said. The move to diversify the company’s offerings — as well as to more efficiently produce larger quantities of its free-from (dairy- and gluten-free) products — comes as the Lawrence-based operation moves its storage to an off-site facility, freeing up manufacturing space, said Lydia…